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Cross-Categorical Marketing

Brands seek to win back consumers through cross-industry pollination

Implications - As individuals' interests change, brands extend their reach into adjacent markets to show consumers that they can grow together. Offering consumers a chance to see recognizable brands in contiguous industries increases visibility and brand devotion. Moving towards a point where brands focus more on awareness than engagement, sees a shift in marketing tactics that strive to regain indifferent consumers.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
86,438 Total Clicks
Jun 17 - Sep 17
This Year and Warm
MarketingBusinessNew Ventures
Featured Examples
Branded Pop-Up Chapel Bars - The Jager Chapel Was a Romantic Activation Hosted in France
SCORE 7.6
This Year and Hot 3,529 Clicks Pub: Jun 22, 17
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
The Jager Chapel was an imaginative brand activation hosted in February in Paris, France in order to celebrate the St. Valentine’s Day season. The over-the-top event production took place over... [More]
Curated Travel Experience Packages - Airbnb and Vice are Partnering to Offer Dynamic Travel Tours
SCORE 7.6
This Year and Hot 1,048 Clicks Pub: Aug 23, 17
Curated Travel Experience Packages
Airbnb and Vice are Partnering to Offer Dynamic Travel Tours
Airbnb and Vice Media are collaborating to take the digital news source’s dynamic concepts to the world of travel and tourism. The partnership is called ‘VICE Experiences’ and... [More]
Streaming Site Cannabis Strains - The Netflix Collection Offers 10 Strains of Medical Cannabis
SCORE 5.3
This Year and Warm 814 Clicks Pub: Aug 28, 17
Streaming Site Cannabis Strains
The Netflix Collection Offers 10 Strains of Medical Cannabis
The Netflix Collection offers 10 different cannabis strains that are meant to be smoked with specific shows that are featured on Netflix. The unique collection was co-created by Netflix itself and... [More]
Theme Park Wine Slushies - The Amorette's Patisserie Wine Slushie is Available at Disney World
SCORE 4.7
This Year and Average 499 Clicks Pub: Aug 29, 17
Theme Park Wine Slushies
The Amorette's Patisserie Wine Slushie is Available at Disney World
Disney World is rooted in being a family oriented theme park, but the Amorette’s Patisserie Wine Slushie has been created to offer mature guests a drink to enjoy when visiting the location.... [More]
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