Airbnb Lux is slated to be a new tier of the short-term room and home rental service aimed at satisfying the highest spenders. The ultra-premium section of the hugely successful rental service will focus on "mega-homes, mansions, and penthouses that will be inspected to ensure they pass the muster," according to a report from Bloomberg.
The name Airbnb Lux is currently an internal term, and there's no word on whether Airbnb will decide to keep that title or change it when the feature is officially released. In any case, the nitty gritty of the tier will only affect the very tip of the economic spectrum, as rooms are expected to run multiple thousands of dollars per night.
Lux follows Airbnb's official announcement of a similar premium service called Airbnb Select. Select, however, is slightly less extravagant, merely setting standards for listings similar to the star system used for hotels.
What's Driving This Trend
- Ultra-premium Short-term Rentals
- Opportunity to disrupt the luxury travel market by offering exclusive and high-end accommodations for the highest spenders.
- Mega-homes and Mansions
- Potential to cater to the demand for extravagant and spacious accommodations by providing inspected and verified mega-homes, mansions, and penthouses.
- Premium Service Tiers
- Creating different service levels and tiers allows for additional revenue streams and market segmentation to cater to various customer preferences.
Who This Affects Most
- Hospitality
- The luxury short-term rental market offers an opportunity to disrupt the traditional hospitality industry by providing unique and exclusive accommodations.
- Real Estate
- Collaborating with property owners and managers to offer mega-homes, mansions, and penthouses for short-term rentals can open up new revenue streams in the real estate industry.
- Travel and Tourism
- By focusing on ultra-premium short-term rental services, the travel and tourism industry can attract high-end tourists looking for luxurious and unique accommodations.
