Category
Tech
Delegated Interfaces
Trend cluster
Category
Podcast
Productionization
Consumers seek accessibility when it comes to audio entertainment.
1.3
Trend score
Trend
What is the Podcast Productionization trend?
Podcast Productionization: The popularization of podcasts provides a new market for brands to ease consumption and distribution to reach a larger audience. Celebrities and content creators alike are producing diverse podcasts on everything from fun facts to feminism, increasing the need for sharable platforms and streamlined access. This shift in desire for verbal enlightenment highlights new outlets for co-creation between consumers who want to share content and brands that can offer a place to do so.
Trend themes
Themes within the Podcast Productionization trend
Three behaviours holding the trend together01
Enhanced Podcast Listening
Podcast listeners can now personalize their listening experience by adding music or enhancing ambience of a podcast episode, opening opportunities to audio software tools to enhance the medium further.
02
Visualizing Podcasts
By turning audio clips into visually engaging snippets, shareable podcast platforms offer a way to attract potential listeners from different social media sites, highlighting the importance of cross-media promotion for this growing industry.
03
Podcast-Enthusiast Communities
Social networks that offer users a chance to connect with like-minded individuals on a shared passion for podcasts create a sense of community in an industry that is generally consumed alone, leading to potential for niche content and targeted advertising.
Industry implications
What the Podcast Productionization trend means for industry
Where the trend changes the playbookFor
Audio Software Development
With the growing podcast industry, there is room for software companies to innovate and add new features to the medium that improve the user experience, and support the podcast hosts themselves.
For
Cross-Media Advertising
As shown by Midroll, advertising on podcasts is growing in popularity, indicating a need for businesses to explore cross-media advertising opportunities that reach audiences through alternative mediums, such as podcasts or shareable podcast snippets on social media.
For
Podcasting for Niche Markets
Communities like Repod offer the opportunity to create and distribute podcasts with a specific, passionate audience in mind, opening up possibilities for both niche podcast content and targeted advertising.
Workshop question
What is one way that your brand can ease the shareability of your products and services?
Trend signals
Trend signals for Podcast Productionization
Trend score 1.3 out of 10, from popularity 21%, activity 11%, freshness 8%.
Popularity21%
Activity11%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Podcast Productionization trend
4 featured examples from Jun 10 to Aug 29, 2017CategoryArt & Design
Shareable Podcast Platforms
Anchor's New Feature Turns Podcasts into Visual Videos
The new feature by Anchor presents a disruptive innovation opportunity for podcast hosting platforms to enhance their offerings and attract more podcast creators by providing visu…
CategoryTech
Podcast-Enhancing Apps
'RemixPod' Upgrades Podcasts with Your Choice of Music
The audio streaming industry can explore disruptive ideas that combine music and podcasts to create immersive listening experiences.
CategoryTech
Podcast Social Networks
The 'Repod' Podcast Discovery Platform Connects Listeners Together
Social media networking industry can explore the potential of creating a podcast community to offer a new experience to podcast fans and introduce a different type of content to t…
CategoryPop Culture
Podcast-Supporting Ad Companies
Midroll Connects Advertisers with Different Podcasts
Advertisers can explore the potential of podcasting as a medium to reach engaged audiences and create more targeted campaigns.
