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Realistic Motherhood

Brands are swapping the "perfect mother" trope for a more realistic approach

For decades, advertising towards mothers has placed unrealistic expectations on them, creating a "perfect mother" model that defies actuality. Brands are beginning to acknowledge the falsities they have been pushing, and are now representing more realistic images of motherhood. This shift follows the rise in mothers with personal brands who have been able to represent their reality on their own terms, with companies realizing they must replicate the more authentic approach of these emerging influencers.
Workshop Question - Are there areas where your company is lacking in progressive thinking and representation? How can you overcome this?
5 Featured, 40 Examples:
56,939 Total Clicks
Date Range:
Dec 16 — Aug 17
Consumer Insight Topics:

Featured Examples

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