Perhaps best known for its inclusion on Levi's jeans, washed Kraft paper is an environmentally friendly alternative to leather. It comes in a variety of different colors, is durable and even biodegradable.
This allows it to function as the perfect material for CulCreat's accessories -- with the start-up manufacturing everything from passport holders and wallets to tote bags and backpacks with it. To start out, the brand's founder adapted a Levi's label into a headphone strap.
This prompted him to realize the immense potential of the material, which has largely gone unnoticed in the fashion world. With its products, CulCreat aims to change how both consumers and designers view washed Kraft paper -- hoping that this will increase its sustainable usage.