Out of the Woods makes reusable bags and insulated coolers made from Supernatural Paper™, an innovative and sustainable material made from trees and bonded to make it washable and durable. The material is crafted from 100% recycled paper that come from trees that have been responsibly harvested. The paper is bonded together with organic resin, making it strong enough to be washed in the washing machine.
The Out of the Woods range includes the Seagull Cooler, the Walrus Cooler, and the Dolphin Cooler Grocery Bag. Each bag is just as durable as plastic but has none of the harmful side effects. Out of the Woods is committed to helping you reduce your carbon footprint by eliminating single-use plastic bags from your life. The company makes reusable bags that can be used over and over again—saving you money while keeping our planet clean.
Key Themes Behind This Trend
- Sustainable Coolers
- The trend towards sustainable coolers made from innovative materials like Supernatural Paper™ presents an opportunity for companies to disrupt the traditional cooler market.
- Reusable Bags
- The growing trend of reusable bags made from sustainable materials like Supernatural Paper™ offers an opportunity for companies to pivot away from single-use plastic bags.
- Washable Paper
- Innovations in washable paper like Supernatural Paper™ could disrupt the paper and packaging industry by providing a sustainable and durable alternative to traditional paper products.
Where This Applies
- Consumer Goods
- Companies in the consumer goods industry can disrupt the traditional cooler market by incorporating sustainable materials like Supernatural Paper™ into their products.
- Retail
- Retailers can capitalize on the growing trend of reusable bags made from sustainable materials by offering a variety of options to their customers.
- Paper and Packaging
- The use of washable paper materials like Supernatural Paper™ presents an opportunity for companies in the paper and packaging industry to pivot towards more sustainable practices.
