DS Smith's GoChill Cooler Replaces Plastic and Styrofoam Coolers
Laura McQuarrie — April 11, 2025 — Lifestyle
References: dssmith & businesswire
Fiber-based packaging manufacturer DS Smith launched the 100% recyclable and reusable GoChill Cooler as an alternative to plastic and Styrofoam coolers. The GoChill Cooler is made from wax-free corrugated board and features DS Smith’s GreenCoat technology, a food-safe, moisture-resistant, recyclable coated box solution, so that consumers can trust their food and beverages are temperature-controlled, insulated and protected.
This moisture-resistant design, tested to meet food-grade safety standards, is ideal for consumers who love enjoying refreshments outdoors and actively avoid purchasing from companies that use Styrofoam. Studies show that 63% of consumers likely to purchase this cooler believe minimizing their environmental impact is important and 52% are willing to spend more for a product that is eco-friendly.
This moisture-resistant design, tested to meet food-grade safety standards, is ideal for consumers who love enjoying refreshments outdoors and actively avoid purchasing from companies that use Styrofoam. Studies show that 63% of consumers likely to purchase this cooler believe minimizing their environmental impact is important and 52% are willing to spend more for a product that is eco-friendly.
Trend Themes
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Sustainable Packaging Solutions — Eco-friendly packaging like DS Smith's GoChill Cooler is gaining traction as consumers and businesses focus on reducing environmental impact.
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Eco-conscious Consumerism — Rising consumer preferences for sustainable products drive innovation in product design, offering significant opportunities for brands to align with environmentally conscious values.
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Reusable and Recyclable Innovations — The development of reusable and recyclable cooler options like the GoChill Cooler represents a shift towards circular economy practices, encouraging product life extension and waste reduction.
Industry Implications
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Outdoor Recreation Products — As eco-friendly cooler alternatives gain popularity, the outdoor recreation industry stands at the forefront of combining sustainability with consumer expectations for performance and durability.
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Food and Beverage Packaging — Innovations in moisture-resistant, recyclable packaging create new possibilities for the food and beverage industry to enhance product safety while minimizing environmental impact.
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Sustainable Materials Manufacturing — The emergence of wax-free corrugated board technologies presents opportunities in sustainable materials manufacturing, pushing forward advancements in environmental packaging solutions.
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