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Elevated Kit

Meal kits are being enhanced to offer more artisanal and sophisticated experiences

Though the concept of meal kits is not new, they are now being offered in elevated formats that focus on quality and aesthetics – a shift that can be observed in tandem with the rise of both DIY culture and aesthetics-based social content. From a brand perspective, these enhanced meal kits transform a traditionally "lowbrow" item into the opposite, and this shifted perspective works to better engage consumers.

Workshop Question - How can your brand enhance and reframe its most traditional product/service, or marketing techniques?
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
61,220 Total Clicks
May 16 - Aug 17
Average
Art & DesignMarketingBusinessLifestyleFood
Featured Examples
Chocolate Dessert Kits - Chef'd is Producing Dessert Meal Kits with The Hershey Company
SCORE 6.9
Warm 2,379 Clicks Pub: Aug 31, 17
Chocolate Dessert Kits
Chef'd is Producing Dessert Meal Kits with The Hershey Company
Alongside the wide assortment of meal kit products that Chef’d offers to consumers online, it is now partnering with The Hershey Company on pre-made dessert kits. These Dessert Meal Kits... [More]
Grocery Store Cooking Kits - The Salted Meal Kits Come with Everything Needed to Make a Quick Meal
SCORE 4.7
Average 1,629 Clicks Pub: Jun 20, 17
Grocery Store Cooking Kits
The Salted Meal Kits Come with Everything Needed to Make a Quick Meal
While Salted originally started by selling meal kits through a direct-to-consumer model, the company has now teamed up with Gelson’s and Whole Foods to go the grocery store route instead. This... [More]
Gourmet Jelly-Making Kits - Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients
SCORE 4.3
Average 1,241 Clicks Pub: Feb 22, 17
Gourmet Jelly-Making Kits
Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients
The New Zealand-based creative agency Dow Design Ltd decided to end the 2016 year by offering its clients a unique, food-based kit that would allow them to explore creativity in their offices or... [More]
Celebrity-Branded Meal Kits - 'Martha & Marley Spoon' Provides Consumers with Pre-Portioned Recipes
SCORE 1.9
Untested 595 Clicks Pub: Jun 15, 16
Celebrity-Branded Meal Kits
'Martha & Marley Spoon' Provides Consumers with Pre-Portioned Recipes
The meal kit delivery company ‘Marley Spoon’ recently teamed up with Martha Stewart to relaunch as ‘Martha & Marley Spoon.’ With the rising popularity of meal kits, the... [More]
Artisanal Sauce-Making Kits - The W&P Hot Sauce Kit Lets Consumers Brew Their Own Spicy Condiments
SCORE 1.5
Untested 203 Clicks Pub: May 27, 16
Artisanal Sauce-Making Kits
The W&P Hot Sauce Kit Lets Consumers Brew Their Own Spicy Condiments
W&P Design is allowing consumers to be the chefs behind their own condiment products with its Homemade Hot Sauce Kit that allows consumers to brew their own flavors to their liking. The kit... [More]
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