In an effort to provide consumers with an easier way to eat healthy on the go, a Canadian entrepreneur named Irene Divaris came up with a line of ready-made meals dubbed 'Meal in a Jar.' Not only are the meals completely portable, but they are also a healthy alternative to calorie-rich fast food.
Meal in a Jar is a line of pre-made meals sold in portable glass jars. Each jar contains two full servings of veggies and is made with ingredients sourced from local farmers. Consumers can purchase the meal kits in retail outlets such as Fresh & Wild and Shoppers Drug Mart, or they can order them online and have them shipped directly to their home.
With meal options for those who are vegetarian, vegan, gluten-free, dairy-free and everything in between, the grab-and-go mason jar meals are a great option for time-pressed consumers looking for a quick bite to eat.
Key Themes Behind This Trend
- Portable Meal Solutions
- The 'Meal in a Jar' concept offers a convenient and portable solution for consumers who want to eat healthy on the go.
- Farm-to-table Convenience
- Using ingredients from local farmers, 'Meal in a Jar' taps into the farm-to-table trend and provides consumers with nutritious meals.
- Customized Dietary Options
- The variety of dietary options available in the mason jar meals caters to different consumer preferences and promotes inclusivity.
Where This Applies
- Food Packaging
- The concept of selling ready-made meals in portable glass jars creates opportunities for innovation in food packaging designs.
- Meal Delivery Services
- Online ordering and home delivery of 'Meal in a Jar' kits cater to the growing demand for convenient meal solutions in the meal delivery industry.
- Health Food Retail
- Retail outlets such as Fresh & Wild and Shoppers Drug Mart can capitalize on the popularity of healthy and convenient meal options by partnering with 'Meal in a Jar.'
