Following in the footsteps of Burger King, McDonald's has released its own crimson creation called the Super Red Burger. While the McDonald's buns are not made with hot sauce, the unique combination of toppings delivers an unexpected flavor sensation.
The new burger is part of a partnership with Sony Pictures that celebrates the release of the new Angry Birds Movie, which is set to debut in May. Like the fiery red birds in the movie, the Super Red Burger features two crimson buns. Sandwiched between these buns is a crispy chicken patty topped with an egg, lettuce, tomato and spicy pepper mayo. To complement the new burger, the chain is also offering other Birds-themed items such as Angry Birds Happy Meal toys and Spicy Chicken Nuggets.
Key Themes Behind This Trend
- Movie-themed Food
- There is an opportunity to create movie-themed menu items that correspond to new releases to drive brand excitement and increase sales.
- Unconventional Food Colorings
- There is an opportunity to experiment with different food colorings to create unique and unexpected menu items.
- Cross-industry Collaborations
- There is an opportunity for industries to partner and cross-promote their products to generate excitement and increase sales.
Where This Applies
- Fast Food
- Fast food chains can explore unconventional menu items to attract new customers and create excitement around their brand.
- Film/movie Industry
- Movies can partner with fast food chains to create movie-themed menu items that correspond with new releases to build excitement and increase ticket sales.
- Food Coloring Industry
- Food coloring companies can explore new and unconventional uses of their products to expand their market and reach new industries such as fast food chains.
