This spring, Au Bon Pain introduced a series of 'Bon To Go Boxes,' which serve as a convenient grab-and-go option for consumers who are looking for quick and easy meals or snacks on the run.
The Bon To Go Boxes include options like Turkey & Swiss, Caprese Chicken and Egg, Veggie & Cheese, as well as bite-sized options like Hummus or Fruit, Egg & Nuts. These meal kits were launched to help busy consumers sate their desire for quick, convenient and well-balanced meals on the go. Options like the Bon To Go Herb Chicken Salad feature a complementary salad and a sandwich pairing.
These Bon To Go Boxes are freshly made daily and are now served across all Au Bon Pain cafes across the United States.
What Makes This Trend Stand Out
- Convenient Meal Kits
- The introduction of grab-and-go lunch boxes highlights the trend of convenient meal kits for busy consumers.
- Quick and Easy Food Options
- The Bon To Go Boxes cater to the demand for quick and easy meals or snacks on the run.
- Well-balanced Eating
- The Bon To Go Boxes provide well-balanced meal options for health-conscious consumers.
Sectors Adopting This
- Fast Food
- Fast food chains can explore the disruptive innovation opportunity of offering convenient and well-balanced grab-and-go meal options.
- Food Delivery
- Food delivery services can capitalize on the trend of convenient meal kits by incorporating grab-and-go lunch boxes in their offerings.
- Cafes and Coffee Shops
- Cafes and coffee shops can innovate their menus by introducing grab-and-go lunch boxes to cater to busy consumers seeking quick and easy food options.
