Comical Parenting

Humor is being infused into parent-targeted products and campaigns

Brands are representing a more relaxed approach to parenting by incorporating humor into their various products and campaigns. The "humor" tactic is the most recent development in the evolution of parent-targeting initiatives. This shift speaks to the necessity of accommodating the personal values of Millennials as they become the next generation of parents, with a more relaxed and open-minded approach than their predecessors.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
40,362 Total Clicks
Jul 16 - Aug 17
This Month and Mild
Pop CultureMarketingBusiness
Featured Examples
Profanity-Laced Mother's Ads - Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
SCORE 8.5
This Year and V. Hot 994 Clicks Pub: May 5, 17
Profanity-Laced Mother's Ads
Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
Kraft Mac & Cheese’s ‘Swear Like a Mother’ campaign seeks to satirize the role of being a mother, and the frustrations that can come along with it. The advertisement is... [More]
Humorous Lunchtime Notes - LOL Notes Can Be Placed in Children's Packed Lunches
SCORE 5.1
This Month and Warm 208 Clicks Pub: Aug 22, 17
Humorous Lunchtime Notes
LOL Notes Can Be Placed in Children's Packed Lunches
Lunchtime LOL Notes is a unique set of cards that parents can use as a small pick-me-up for their children. The product comes with 180 individual cards (180 is the required number of school days... [More]
Clever Young Driver Apps - 'Safe & Sound' Plays Embarrassing Music When a Teen Drives too Quickly
SCORE 5.8
This Month and Warm 139 Clicks Pub: Aug 20, 17
Clever Young Driver Apps
'Safe & Sound' Plays Embarrassing Music When a Teen Drives too Quickly
Toyota has unveiled a clever young driver app that plays embarrassing music when a teen drives poorly. ‘Safe & Sound’ is available on Android devices across Europe. To use it,... [More]
Parental Sunscreen Ads - This Commercial Puts an Innocent Spin on the Dreaded "Talk"
SCORE 3.6
Mild 147 Clicks Pub: Jul 22, 16
Parental Sunscreen Ads
This Commercial Puts an Innocent Spin on the Dreaded "Talk"
“The talk” is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic. The commercial... [More]
Funny Branded Parenting Videos - WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
SCORE 2.5
This Year and Untested 59 Clicks Pub: Jan 4, 17
Funny Branded Parenting Videos
WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
WhatsUpMoms, the popular parenting channel on YouTube, teamed up with Resolve to release an ad for the company’s carpet cleaner and stain remover. Called ‘THE IN-LAWS ARE COMING!!!,’... [More]
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