Comical Parenting

Humor is being infused into parent-targeted products and campaigns

Brands are representing a more relaxed approach to parenting by incorporating humor into their various products and campaigns. The "humor" tactic is the most recent development in the evolution of parent-targeting initiatives. This shift speaks to the necessity of accommodating the personal values of Millennials as they become the next generation of parents, with a more relaxed and open-minded approach than their predecessors.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
77,265 Total Clicks
Jul 16 - Oct 17
This Year and Mild
Pop CultureMarketingBusiness
Featured Examples
Realistic Parenting Campaigns - The Parenting Unfiltered Ad Shows the Difficulties of Raising Kids
SCORE 5.5
Warm 1,194 Clicks Pub: Jul 29, 16
Realistic Parenting Campaigns
The Parenting Unfiltered Ad Shows the Difficulties of Raising Kids
Last spring, Plum Organics released an ad called ‘Parenting Unfiltered’ that takes a more honest look at the lives of new moms and dads. While many ads for baby products show happy, put-... [More]
Profanity-Laced Mother's Ads - Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
SCORE 7.3
Warm 1,085 Clicks Pub: May 5, 17
Profanity-Laced Mother's Ads
Kraft's 'Swear Like a Mother' Ad Uses Humor to Celebrate Mother's Day
Kraft Mac & Cheese’s ‘Swear Like a Mother’ campaign seeks to satirize the role of being a mother, and the frustrations that can come along with it. The advertisement is... [More]
Humorous Lunchtime Notes - LOL Notes Can Be Placed in Children's Packed Lunches
SCORE 5.2
Warm 392 Clicks Pub: Aug 22, 17
Humorous Lunchtime Notes
LOL Notes Can Be Placed in Children's Packed Lunches
Lunchtime LOL Notes is a unique set of cards that parents can use as a small pick-me-up for their children. The product comes with 180 individual cards (180 is the required number of school days... [More]
Parental Sunscreen Ads - This Commercial Puts an Innocent Spin on the Dreaded "Talk"
SCORE 3
Mild 229 Clicks Pub: Jul 22, 16
Parental Sunscreen Ads
This Commercial Puts an Innocent Spin on the Dreaded "Talk"
“The talk” is a dreaded conversation that most parents have with their children about practicing safe sex but this sunscreen ad puts a funny twist on the topic. The commercial... [More]
Funny Branded Parenting Videos - WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
SCORE 1.5
Untested 116 Clicks Pub: Jan 4, 17
Funny Branded Parenting Videos
WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'
WhatsUpMoms, the popular parenting channel on YouTube, teamed up with Resolve to release an ad for the company’s carpet cleaner and stain remover. Called ‘THE IN-LAWS ARE COMING!!!,’... [More]
Self-Parenting Insurance Ads - Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
SCORE 2.2
This Year and Untested 121 Clicks Pub: Oct 28, 17
Self-Parenting Insurance Ads
Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
Progressive Insurance is releasing an all-new campaign called ‘Parentamorphosis’ that depicts various scenarios in which adults transform into their parents under the stress of major... [More]
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