The icing-stuffed treat brand that's known for the 'Milk's favorite cookie' slogan is set to expand its flavor selection with the introduction of a new chocolate chip Oreo.
A short animated commercial promotes the limited-edition product, with the ad centered around a nostalgic theme that takes consumers back to their youth. The commercial is titled 'Journey back home with Oreo Choco Chip Flavored Cookies' and is introduced with a man moving into a new home while snacking on the brand's product. it continues to relive the past, while noting the correlation that the chocolate chip Oreos have with it.
By relating the new flavor to a classic jar of home-baked treats, the company allows consumers to associate their own positive memories with the taste. The chocolate chip Oreo flavor is a part of the brand's 'Wonder Vault' -- a campaign that showcases unique variations of the cookies.