Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These Motorcycle Insurance Ads Show Flo from Progressive in a New Light

 - Aug 10, 2016
References: progressive & adweek
Flo from Progressive Insurance has become an iconic advertising character who consumers have come to know for her headband, apron, red lipstick, upbeat attitude and matching "I love insurance" button. These elements of Flo's character have inspired many Halloween costumes over the years.

With its newest motorcycle insurance campaign, Progressive is presenting Flo in a newer, tougher light, branding her as the "Queen of Combustion," "Sovereign of Speed" and the "Princess of Pistons." To go along with this theme, Progressive Insurance calls itself the "Rulers of the world of motorcycle insurance."

In each ad, Flo sits atop three different "Chrome Thrones" made from motorbike parts, trading in her perky demeanor and usual white outfit for a darker ensemble and a rebellious attitude.