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33 Branded VR Experiences

From Immersive Whiskey Simulators to Couture VR Experiences

— September 4, 2015 — Tech
A high-tech method of engaging consumers, branded VR experiences are an efficient means of building relationships with consumers.

Often incorporated into pop-up shops and brand activations, augmented and virtual reality experiences serve as branding tools memorable and multi-sensory introduction to consumers. Additionally, VR is increasingly being incorporated into retail concepts as a means of providing next level customization to customers faced with the option of staying at home and shopping on line. An examples of this use is Dior's 'Dior Eyes' in-store experience, which offers a behind-the-scenes tour at the brand's most recent runway show.

Notably, given the recent accessibility of virtual reality experiences based on affordable technology, brands have the unique opportunity of being an individual consumer's first introduction to such programs.
7
Score
Popularity
Activity
Freshness
33
Drone Racing Contests
Drone Racing Contests
The Drone Racing League is Inspired By Formula One
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32
Virtual Reality Ride Previews
Virtual Reality Ride Previews
This Roller Coaster Simulation Previews a Real, Record-Breaking Ride
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31
Off-Road Auto Simulations
Off-Road Auto Simulations
Chevrolet's 'CoDriver' Virtually Takes You Through Rugged Terrain
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30
Video Game Exhibits
Video Game Exhibits
The SXSW Videogame History Museum Explores Gaming's Evolution
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29
Festive VR Dining Experiences
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
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28
Virtual Ride Simulators
Virtual Ride Simulators
Kingfisher's Roller Coaster Simulator Took Fans on a Virtual Ride
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27
Animalistic Sensory Experiences
Animalistic Sensory Experiences
Marshmallow Laser Feast Provides a Heightened VR Forest Experience
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26
First Class Tour Apps
First Class Tour Apps
Virgin Atlantic Airways Launches Augmented Reality Planeview App
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25
Augmented Reality Retail Shops
Augmented Reality Retail Shops
The Imagine Shop Takes Retail Shopping for Watches & Yachts Online
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24
Virtual Reality Pop-Ups
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
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23
Virtual Reality Rides
Virtual Reality Rides
This 3D Experience Invites People to Experience Storytelling Via Technology
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22
VR Musical Performances
VR Musical Performances
The Lion King is Now Available for Viewing Through Virtual Reality
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21
Surrealist World Simulators
Surrealist World Simulators
The 'Disney and Dali' Experience Takes Participants Inside Paintings
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20
VR Theme Park Rides
VR Theme Park Rides
The Thorpe Park Ghost Train will Scare Guests with Immersive Thrills
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19
Immersive Whiskey Simulators
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
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18
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
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17
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
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16
Virtual Festival Tours
Virtual Festival Tours
Field Trip's Music Festival Experience Entertains with VR Between Sets
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15
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
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14
VR Shopping Campaigns
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
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13
Livestreamed VR Concerts
Livestreamed VR Concerts
Samsung + Years & Years Entertained with a Virtual Reality Performance
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12
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
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11
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
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10
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
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9
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
<
8
VR-Powered Hotel Dinners
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
<
7
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
<
6
#ExperienceBuick: Detroit Design Tour
#ExperienceBuick: Detroit Design Tour
Trend Hunter Returns to 'The D' to Explore Buick Engineering
<
5
Virtual Reality Parties
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
<
4
VR Real Estate Tours
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
<
3
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
<
2
Personalized Ride Campaigns
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
<
1
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
<