A high-tech method of engaging consumers, branded VR experiences are an efficient means of building relationships with consumers.
Often incorporated into pop-up shops and brand activations, augmented and virtual reality experiences serve as branding tools memorable and multi-sensory introduction to consumers. Additionally, VR is increasingly being incorporated into retail concepts as a means of providing next level customization to customers faced with the option of staying at home and shopping on line. An examples of this use is Dior's 'Dior Eyes' in-store experience, which offers a behind-the-scenes tour at the brand's most recent runway show.
Notably, given the recent accessibility of virtual reality experiences based on affordable technology, brands have the unique opportunity of being an individual consumer's first introduction to such programs.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
