Educational Slumber

Brands use educational tools to optimize sleep in targeted consumers

Rather than simply offering tracking devices and tools that allow consumers to drift off to a decent sleep, some brands are offering products with educational components that actually teach consumers habits and rituals to enhance their ability to rest at night. These tools offer assistance in a crucial aspect of life and health, while their educational components avoid technological dependency. As consumers look to technology to ease the stresses of modern life and responsibilities, educational tools are able to deliver solutions while empowering the user.
SCORE 5
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33,169 Total Clicks
Jul 17 - Aug 17
New and Untested
MarketingBusinessLifestyleHealth
Featured Examples
Relaxing Mountain Retreats - The 'Mountain Trek' Retreat Combines Mental Health Healing and Fitness
SCORE 5.2
Recent and Warm 81 Clicks Pub: Aug 30, 17
Relaxing Mountain Retreats
The 'Mountain Trek' Retreat Combines Mental Health Healing and Fitness
Those who are looking to get away from the city and de-stress are likely to find the ‘Mountain Trek’ retreat to be helpful. Located in Ainsworth, the oldest surviving community on the... [More]
Audio-Paired Sleep Sprays - Meditation App Calm's 'Sleep Mist,' is to Be Used with a 'Sleep Story'
SCORE 5.7
This Month and Warm 81 Clicks Pub: Aug 3, 17
Audio-Paired Sleep Sprays
Meditation App Calm's 'Sleep Mist,' is to Be Used with a 'Sleep Story'
Calm, a California-based company that is best known for its meditation app and web platform, recently launched ‘Sleep Mist’ as its first-ever offline product. The Sleep Spray is an... [More]
Illuminating Sleep Metronomes - 'Dodow' Uses Light to Teach Users to Slow Down Their Breathing
SCORE 4.5
New and Average 27 Clicks Pub: Aug 31, 17
Illuminating Sleep Metronomes
'Dodow' Uses Light to Teach Users to Slow Down Their Breathing
There are many gadgets, supplements and products on the market that aim to help consumers get a better night of sleep, but Dodow is setting itself apart with an approach that encourages people to... [More]
Sleep Optimization Kits - Lena Saleh's Designs Help to Bring Back Important Pre-Sleep Rituals
SCORE 4.1
This Quarter and Average 103 Clicks Pub: Jul 24, 17
Sleep Optimization Kits
Lena Saleh's Designs Help to Bring Back Important Pre-Sleep Rituals
Lena Saleh, a designer who recently graduated from Central Saint Martins, finished with a final project that focuses on sleep for her Material Futures course. As today’s society is largely... [More]
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