Brands use educational tools to optimize sleep in targeted consumers
Rather than simply offering tracking devices and tools that allow consumers to drift off to a decent sleep, some brands are offering products with educational components that actually teach consumers habits and rituals to enhance their ability to rest at night. These tools offer assistance in a crucial aspect of life and health, while their educational components avoid technological dependency. As consumers look to technology to ease the stresses of modern life and responsibilities, educational tools are able to deliver solutions while empowering the user.
Workshop Question - How can your brand straddle the line between making consumers appreciative of its products/services, and making them dependent on them?
Trend Themes
1. Educational Sleep Tools - Brands are offering products with educational components that actually teach consumers habits and rituals to enhance their ability to rest at night.
2. Audio-paired Sleep Sprays - Companies are developing essential oil blends that includes soothing scents to help consumers set a relaxing environment for sleep by spraying their pillows while pairing with a special 'Sleep Story'.
3. Relaxing Retreats - Mountain resorts are being developed as peaceful getaways for mental health healing and fitness.
Industry Implications
1. Health and Wellness - Brands in the Health and Wellness industry can benefit from incorporating educational components to deliver solutions to assist in a crucial aspect of life and health.
2. Aromatherapy - Companies in the Aromatherapy industry can partner with like-minded businesses to combine scents with audio-therapy for an immersive experience.
3. Tourism - Tourism companies can offer retreats to customers as a seamless way to recharge mental health, offer immersive experiences and connect with nature during the getaway
