Digital Escapism Furniture

The 'Soufuu' Outdoor Seating Furniture is a Retreat from Technology

The average consumer is spending more time in front of a digital screen than ever, so new innovations are being created like the 'Soufuu' outdoor seating furniture to offer an escape from technology.

Designed by Jordi Iranzo, the 'Soufuu' is a relaxing retreat that features no strong barriers that enables it to be free-flowing in aesthetic for users to enjoy. A number of people can enjoy the 'Soufuu' at the same time by sitting on the various levels or even lounging in the roof section that acts as a hammock.

The 'Soufuu' outdoor seating furniture makes connecting and bonding with other people a much easier feat. In essence, the 'Soufuu' acts as an adult jungle gym where one can lounge, read, play with friends or have long conversations about life.

Digital Escapism
The 'Soufuu' outdoor seating furniture offers an escape from technology.
Outdoor Lounge Furniture
The 'Soufuu' is a relaxing retreat for users to enjoy.
Social Bonding Spaces
The 'Soufuu' makes connecting and bonding with others easier.

Industries Being Reshaped

Furniture
Opportunity for creating more outdoor seating furniture for digital escapism.
Technology
Opportunity for integrating technology-free spaces into digital-heavy environments.
Hospitality
Opportunity for incorporating social bonding spaces into hotels and resorts.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 69%
Freshness 8%

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