Trend cluster
Category

Accessible
Detection

Skin-related diseases are becoming easier to detect at home.

Skin-Scanning WearablesUltraviolet Smartphone CamerasSkin Health Smartphone AccessoriesMelanoma-Detecting DevicesSkin Cancer-Detecting Algorithms

Trend

What is the Accessible Detection trend?

Accessible Detection: Wearables and camera accessories are being designed to detect potentially dangerous skin abnormalities in those who use them. Innovations in this area are fast-emerging due to the rising awareness of the hazardous effects of the sun and toxic pollution. The accessibility of these devices outside of the doctor's office provides a window into an emerging industry of preventative products and initiatives – a consequence of expanding consumer autonomy.

Trend themes

Themes within the Accessible Detection trend

Three behaviours holding the trend together
01

At-Home Skin Health Detection

Wearable devices and camera accessories are being designed to detect potentially dangerous skin abnormalities at home, providing consumers with autonomy and contributing to the preventative products industry.

02

Artificial Intelligence for Skin Cancer Detection

Deep learning algorithms and image recognition algorithms trained with thousands of photos of skin lesions are becoming as effective as dermatologists and could be implemented on smartphones for medical use.

03

UV Camera Development

Smartphone attachments that capture ultraviolet light and show it on users' screens are growing in popularity, serving as a tool for users to see how well they've applied sunscreen or whether their sunglasses provide sufficient UV protection.

Industry implications

What the Accessible Detection trend means for industry

Where the trend changes the playbook
For

Health and Wellness

The preventative products industry is expanding as at-home skin health detection devices continue to advanced and offer consumers greater autonomy.

For

Technology

Development of artificial intelligence for skin cancer detection and ultraviolet cameras represent a growing trend of integrating technology in healthcare.

For

Outdoors and Adventure

The development of wearable skin-scanning devices for sun protection, such as the SOL, cater towards consumers with an active lifestyle who may be more susceptible to skin damage.

Workshop question

How can your brand expand accessibility and tap into consumers' desire for autonomous decision-making?

Trend signals

Trend signals for Accessible Detection

Trend score 4.3 out of 10, from popularity 68%, activity 54%, freshness 8%.

Popularity68%
Activity54%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Accessible Detection trend

6 featured examples from Nov 5, 2015 to Jul 13, 2017
Skin-Scanning Wearables
CategoryLifestyle

Skin-Scanning Wearables

SOL Offers Wearable Skin Protection That Reminds Users to Take Care

Disruptive innovation opportunity for the healthcare industry to develop wearable devices that contribute to proactive skin protection and preventative healthcare.

Ultraviolet Smartphone Cameras
CategoryTech

Ultraviolet Smartphone Cameras

The Nurugo SmartUV Camera Shows Light in the Ultraviolet Spectrum

The mobile accessories industry can explore the development of unique smartphone attachments, such as ultraviolet cameras, to enhance user experiences.

Skin Health Smartphone Accessories
CategoryTech

Skin Health Smartphone Accessories

The 'DermLite' Smart Skin Scanner Tracks Skin Health

Opportunity for healthcare providers to adopt smart skin scanners and related technologies to improve early detection and preventive care.

Melanoma-Detecting Devices
CategoryTech

Melanoma-Detecting Devices

The HÜD Smartphone Skin Cancer Screener Detects Problems Early On

The HÜD Smartphone Skin Cancer Screener demonstrates the potential of technology in healthcare, paving the way for advancements in telemedicine, remote patient monitoring, and pre…

Skin Cancer-Detecting Algorithms
CategoryTech

Skin Cancer-Detecting Algorithms

This Deep Learning Algorithm is as Effective as a Dermatologist

Developing AI-powered algorithms for a range of medical applications, including skin cancer detection which could have the potential to revolutionize dermatology.

Epidermis-Monitoring Devices
CategoryLifestyle

Epidermis-Monitoring Devices

The Philips 'Skinscan' Acts as a Personal Skin Cancer Screening

The Philips 'Skinscan' presents disruptive innovation opportunities within the medical devices industry to create advanced technologies for personal health monitoring, diagnosis…