TrademarkVision is a tool that hopes to make it easier for graphic designers and the companies they work for to avoid expensive and unnecessary litigation. The online tool uses a computer vision algorithm to search the web for logos and graphics that resemble whatever the user inputs, allowing designers to see whether they accidentally copied a preexisting design before putting that design onto any official materials.
In the case of writing, searching for plagiarism is relatively easy. One can simply enter snippets of text into Google, and there are also countless online tools available specifically for hunting down copycat writing. However, the same cannot be said of images, despite the massive proliferation of graphics online. TrademarkVision is thus a valuable resource for designers who want to keep themselves as protected as possible.