Harvard Business students Atima Lui and Nancy Madrid are on a mission to change the lingerie industry with their company NUDEST and a digital tool called the 'NUDEMETER.' By combining technology with images of real customers, the company is making it easier for women to find nude undergarments in the perfect shade.
NUDEST is an ecommerce site that sells nude lingerie, shapewear and hosiery in shades that match a wide variety of skin tones. The company uses a proprietary algorithm dubbed 'True Nude' to find products from existing brands such as Nubian Skin and Naja. The products sold come in six different shades of 'nude,' including pearl, ivory, honey, bronze, chocolate and mahogany.
Shoppers can also use a digital tool called the NUDEMETER if they are unsure of which shade suits them best. To use the tool, shoppers simply upload a photo of their hand against a piece of white paper and the tool will bring up a curated list of products in the appropriate shade for a seamless shopping experience.