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Maximizing Design

Travel brands employ the psychological impacts of design

Brands are accommodating growing populations with reinvented designs that maximize space in travel-related services. Reformatting seating through design features like staggering and "standing seats" offers the illusion of enhanced space, while seating more people in the same capacity. This mutually beneficial reframing speaks to the impact of design, as it goes further than physically impacting space by psychologically impacting those within it.

Workshop Question - How can your brand employ the use of design to re-shift consumers' perspective on the more negative or cumbersome aspects of it?
SCORE 5.3
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168,359 Total Clicks
Sep 16 - Aug 17
Warm
Art & DesignBusiness
Featured Examples
Space-Saving Train Seats - PriestmanGoode's Seat Design Can Increase Capacity by 30 Percent
SCORE 6.9
Warm 4,106 Clicks Pub: Sep 21, 16
Space-Saving Train Seats
PriestmanGoode's Seat Design Can Increase Capacity by 30 Percent
The London-based mass transit design studio PriestmanGoode has released designs for a new seating system that could greatly increase the efficiency and comfort of commuter trains. The two seating... [More]
Space-Maximizing Airplane Seats - The Side-Slip Seat System Makes the Middle Spot More Desirable
SCORE 6.5
Warm 6,010 Clicks Pub: Feb 13, 17
Space-Maximizing Airplane Seats
The Side-Slip Seat System Makes the Middle Spot More Desirable
The Side-Slip Seat system was developed by Molon Labe Designs, a Colorado-based start-up. As many frequent flyers know, being assigned the middle seat often means an uncomfortable journey, due to... [More]
Transformative Train Carriages - 42 Technology's Adaptable Carriage Makes the Most of Unsold Seats
SCORE 4.1
Average 716 Clicks Pub: Jun 10, 17
Transformative Train Carriages
42 Technology's Adaptable Carriage Makes the Most of Unsold Seats
One of the biggest problems with traditional train carriages is that not having every single seat filled means that a carrier will miss out on maximizing their earning potential. To remedy this, 42... [More]
Wave-Like Public Seating - Green Furniture Concept's 'Nova C' Series is Whimsically Shaped
SCORE 2.7
Mild 1,102 Clicks Pub: Aug 31, 17
Wave-Like Public Seating
Green Furniture Concept's 'Nova C' Series is Whimsically Shaped
Keflavik International Airport’s recent renovation includes a unique seating unit by design studio Green Furniture Concept. The studio’s ‘Nova C’ seating unit is wave-shaped,... [More]
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