Travel brands employ the psychological impacts of design
Brands are accommodating growing populations with reinvented designs that maximize space in travel-related services. Reformatting seating through design features like staggering and "standing seats" offers the illusion of enhanced space, while seating more people in the same capacity. This mutually beneficial reframing speaks to the impact of design, as it goes further than physically impacting space by psychologically impacting those within it.
Workshop Question - How can your brand employ the use of design to re-shift consumers' perspective on the more negative or cumbersome aspects of it?
1. Space-maximizing Seating - Designs for space-maximizing seating are being developed and implemented across various modes of transportation to accommodate growing populations.
2. Adaptive and Flexible Designs - New designs that offer adaptability and flexibility to transportation vehicles and spaces can maximize efficiency and potential profits while reducing pollution.
3. Whimsical and Visually Bold Seating - Creative seating arrangements with unique shapes and aesthetics are being used to enhance public spaces and create visual focal points.
1. Transportation - Transportation industries can take advantage of space-maximizing seating designs and adaptive/flexible solutions to create more efficient and sustainable vehicles and spaces.
2. Furniture and Design - Furniture and design industries can create visually bold and whimsical seating solutions for public spaces and transportation vehicles.
3. Hospitality and Travel - Hospitality and travel industries can utilize new space-maximizing seating designs to accommodate growing populations and enhance the travel experience for customers.