Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Maximizing
Design
Travel brands employ the psychological impacts of design.
4.3
Trend score
Trend
What is the Maximizing Design trend?
Maximizing Design: Brands are accommodating growing populations with reinvented designs that maximize space in travel-related services. Reformatting seating through design features like staggering and "standing seats" offers the illusion of enhanced space, while seating more people in the same capacity. This mutually beneficial reframing speaks to the impact of design, as it goes further than physically impacting space by psychologically impacting those within it.
Trend themes
Themes within the Maximizing Design trend
Three behaviours holding the trend together01
Space-maximizing seating
Designs for space-maximizing seating are being developed and implemented across various modes of transportation to accommodate growing populations.
02
Adaptive and flexible designs
New designs that offer adaptability and flexibility to transportation vehicles and spaces can maximize efficiency and potential profits while reducing pollution.
03
Whimsical and visually bold seating
Creative seating arrangements with unique shapes and aesthetics are being used to enhance public spaces and create visual focal points.
Industry implications
What the Maximizing Design trend means for industry
Where the trend changes the playbookFor
Transportation
Transportation industries can take advantage of space-maximizing seating designs and adaptive/flexible solutions to create more efficient and sustainable vehicles and spaces.
For
Furniture and Design
Furniture and design industries can create visually bold and whimsical seating solutions for public spaces and transportation vehicles.
For
Hospitality and Travel
Hospitality and travel industries can utilize new space-maximizing seating designs to accommodate growing populations and enhance the travel experience for customers.
Workshop question
How can your brand employ the use of design to re-shift consumers' perspective on the more negative or cumbersome aspects of it?
Trend signals
Trend signals for Maximizing Design
Trend score 4.3 out of 10, from popularity 57%, activity 64%, freshness 8%.
Popularity57%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Maximizing Design trend
4 featured examples from Sep 21, 2016 to Aug 31, 2017CategoryAutos
Space-Saving Train Seats
PriestmanGoode's Seat Design Can Increase Capacity by 30 Percent
The transportation industry can benefit from implementing space-saving seating designs to increase train capacity.
CategoryWorld
Space-Maximizing Airplane Seats
The Side-Slip Seat System Makes the Middle Spot More Desirable
The airline industry has an opportunity to invest in comfort-enhancing innovations like the Side-Slip Seat system in order to better compete and improve customer satisfaction.
CategoryAutos
Transformative Train Carriages
42 Technology's Adaptable Carriage Makes the Most of Unsold Seats
The Adaptable Carriage's transformative design creates an opportunity for innovation in the transportation industry.
CategoryArt & Design
Wave-Like Public Seating
Green Furniture Concept's 'Nova C' Series is Whimsically Shaped
Incorporating wave-shaped seating units and multi-functional bench systems can enhance the overall experience for travelers in airports and other travel-related spaces.
