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Modern Shape-Shifting Chairs

The Ollie Chair Can Easily Be Transformed to Suit One's Space

— July 3, 2017 — Art & Design
The Ollie Chair is the name of a modular seating system that allows consumers to easily build chairs when needed, and take them down into flat-packed shapes when they're ready to be put away for storage.

The Ollie Chair works with the pull of a string, which enables it to expand into a modern looking chair that's suitable for both indoor and outdoor settings due to its use of durable materials like wood and aluminum.

By revitalizing the aesthetic of a folding chair, Ollie aims to enable consumers who are focused on maintaining a sleek look in their homes to integrate more functional furnishings. In addition, consumers can even customize designs on the backs of the chairs to make them suit their personal brands.
Trend Themes
1. Modular Seating - The modular design of the Ollie Chair presents an opportunity for furniture companies to explore further customization and personalization options for consumers.
2. Multifunctional Furniture - The Ollie Chair's ability to be transformed and stored easily highlights the opportunity for furniture companies to create multifunctional pieces to cater to small living spaces and minimalist lifestyles.
3. Customizable Furniture - The Ollie Chair's customizable design presents an opportunity for furniture companies to offer more options for consumers to personalize and make pieces truly their own.
Industry Implications
1. Furniture - The Ollie Chair's modular, multifunctional, and customizable design expands opportunities for innovation and growth within the furniture industry.
2. Interior Design - The Ollie Chair's sleek and modern design offers opportunities for interior designers to incorporate multifunctional and flexible furniture pieces into their projects.
3. Retail - The Ollie Chair's modular and customizable design could present opportunities for retailers to offer a unique experience for customers by allowing them to design and build their own chairs.
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