These pieces of furniture for Millennials favor designs that are multipurpose, easy to move and space-saving to best fit the lifestyles of consumers who value flexibility and freedom.
While IKEA is already a brand that is beloved by many young adult consumers, it launched a collaboration with designer Virgil Abloh's edgy Off-White brand. Similarly, designer Alexander Lotersztain introduces Les Basic as a collection of modular home goods that are intentionally "hackable" to suit one's personal style preferences.
In order to better compete with budget-friendly furniture retailers, Amazon recently launched its own private-label furniture brand called Rivet that targets Millennials with space-saving mid-century modern designs. As an ecommerce retailer, Amazon is also making delivery simple with free shipping.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
