WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky

 - May 19, 2017
References: adweek
To mark the fact that it has been transporting Canadians to Las Vegas for 21 years, WestJet decided to set up a larger-than-life prize wheel for passengers.

Rather than stationing a wheel in the airport or on the plane itself, WestJet decided to set it up on the ground on such a large scale that it would be visible from 12,000 feet in the air with a spinning display of lights.

On a flight from Toronto to Las Vegas, an attendant noted that passengers should look out of the windows on one side to see if their seat number would be identified as a prize winner. One lucky WestJet traveler received a stay for two nights at the Venetian hotel, a $2,500 shopping spree, tickets to see Las Vegas shows and round-trip tickets to Vegas.