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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,616 more

Techtivity

Brands are engaging young consumers with virtual fitness products

Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives.
Workshop Question - How can your brand increase technological connectivity to enrich the lives of your consumers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
115,683 Total Clicks
Date Range:
Jun 16 — Sep 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Children's Stationary Bike Toys
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Young children today are more connected to electronic devices than ever before, and Fisher-Price’s Think & Learn Smart Cycle is a way to harness that connection while still keeping kids... MORE
Augmented Reality Gym Classes
Augmented Reality Gym Classes
The SAGA Interactive Gym is Being Used in Quebec Schools
The SAGA Interactive Gym is a program that has the potential to assuage parents’ concerns about the rising allure of technology-based play for their children. Rather than encouraging passivity... MORE
Kid-Friendly Gym Toys
Kid-Friendly Gym Toys
Jakks Pacific's 'Little Mighty Gym' Works in Tandem with a Tablet Screen
The Little Mighty Gym is a unique gym toy for kids from Jakks Pacific that makes it possible for kids to challenge themselves physically with games that unfold through the screen of a mobile device.... MORE
Bluetooth Boxing Glove Games
Bluetooth Boxing Glove Games
The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
It’s a growing issue that children spend too much time in front of the TV and other screens rather than being active, so the ‘Jabii’ boxing game is a set of equipment that aims to... MORE
AR Easter Egg Games
AR Easter Egg Games
British Land Launched a Virtual Easter Egg Hunt Game
For Easter this year, property development and investment company British Land launched a virtual Easter egg hunt game for kids and families.  The augmented reality ‘Gnomee’s Egg... MORE
Gamified Youth Fitness Apps
Gamified Youth Fitness Apps
The Owl Fitness Tracker is Designed to Turn Exercise into a Game
‘Owl’ is a Kickstarter-funded fitness band and accompanying app that helps children stay active by turning exercise into a game. In recent years, there has been a growing push to use... MORE
play_circle_filled Youth-Targeted Fitness Trackers
Youth-Targeted Fitness Trackers
The Fitbit Ace is Engineered for Kids Aged Eight and Up
Children today aren’t spending nearly as much time outdoors as previous generations, which is seeing the need for new solutions like the Fitbit Ace wearable come about. Developed as a fitness... MORE

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Branded Exercise Smartwatches
Branded Exercise Smartwatches
The Fitbit Ionic: Adidas Edition Has a Breathable Strap and More
Movement-Tracking Fitness Apps
Movement-Tracking Fitness Apps
The Fitbit 'Coach' App is for the Microsoft Xbox Console
Customizable Smart Mirrors
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Fitness Technology Smartwatches
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Interactive Fast Food Windows
Interactive Fast Food Windows
KFC and Robinsons are Celebrating Wimbledon with a Pong Game
Beer Bong Baseball Bats
Beer Bong Baseball Bats
The 'ThirstBat' Sports Bats are for Playing Games and Downing Beers
App-Enabled Cartoon Cars
App-Enabled Cartoon Cars
The Ultimate Lighting McQueen Toy is Reactive and Intuitive in Design
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Children's Cooking Apps
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Surround Sound Gamer Headsets
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Upscale Bean Bag Games
Upscale Bean Bag Games
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Digital Touchscreen Drum Kits
Digital Touchscreen Drum Kits
The ACPD Drum Kits & Game Help Users Learn to Play and More
play_circle_filled Wooden Lawn Games
Wooden Lawn Games
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Puppy-Friendly Subscription Boxes
Puppy-Friendly Subscription Boxes
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Premium Tabletop Shuffleboard Games
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Stride-Tracking Fitness Platforms
Stride-Tracking Fitness Platforms
The 'Wigait' App Measures How Users Walk to Monitor Their Health
Haute Easter Chocolates
Haute Easter Chocolates
The BULGARI Il Cioccolato Specialty Chocolate Shop Offers Elegant Treats
Solid Chocolate Eggs
Solid Chocolate Eggs
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Truffle-Filled Easter Eggs
Truffle-Filled Easter Eggs
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Raw Chocolate Easter Eggs
Raw Chocolate Easter Eggs
This Easter Egg Takes the Form of a Healthy, Raw Chocolate Treat
Geode-Inspired Easter Chocolates
Geode-Inspired Easter Chocolates
Kate Weiser's Easter Egg Chocolates Resemble Layered Rocks
Bun-Flavored Chocolate Eggs
Bun-Flavored Chocolate Eggs
This Chocolate Egg Treat from Prestat Tastes Like a Hot Cross Bun
Ultra-Realistic Easter Eggs
Ultra-Realistic Easter Eggs
The Chocolate Trading Company's Treats Resemble Real Hen's Eggs
Exotic Fruit Easter Eggs
Exotic Fruit Easter Eggs
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Nest-Like Chocolate Eggs
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Gesture-Based Card Games
Gesture-Based Card Games
'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
Dessert-Inspired Decorating Toys
Dessert-Inspired Decorating Toys
'Sweetlings' Inspires Kids to Make Imaginative Whipped Clay Toys
AR Aquarium Toys
AR Aquarium Toys
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Cartoon Friendship Toys
Cartoon Friendship Toys
TOMY's Molang Toys Teach Respect, Happiness and Solidarity
Musical Flying Disks
Musical Flying Disks
The Disc Jock-e is an Outdoor Toy That Boasts Bluetooth Connectivity
Precision Blaster Toys
Precision Blaster Toys
Buzz Bee Toys' Air Warriors Blizzard Sends Darts Flying Up to 100 Feet
Self-Launching Kites
Self-Launching Kites
These Kite Toys Make It Easier to Send a Kite Flying into the Sky
Gooey Pool Powders
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Gelli Baff's Pool Toy Turns Water into a Thick, Colored Goo
Heatable Plush Toys
Heatable Plush Toys
The Microwaveable Heat Therapy Stuffed Animals Offer Soothing Warmth
Environment-Reacting VR Headsets
Environment-Reacting VR Headsets
The 'VAR' Glasses Headset Merges VR and AR Technologies
play_circle_filled AR Love Messages
AR Love Messages
The 'Free the Love' App Shares Augmented Reality Balloon Letter Messages
AR Rainforest Exhibitions
AR Rainforest Exhibitions
The ArtScience Museum's 'Into the Wild' Features Tech from Google
Fitness-Encompassing Smartwatches
Fitness-Encompassing Smartwatches
Fitbit Announces a Fitbit Smartwatch Despite Recent Struggles
AR Experience-Creating Apps
AR Experience-Creating Apps
The Metaverse App Allows Anyone to Create Their Own AR Content
Augmented Reality Textile Games
Augmented Reality Textile Games
The SpinTales Game Is Being Unveiled at CES 2017
Simplified Coding Toys
Simplified Coding Toys
The 'Programmable Box' Teaches Kids Code in a Simple Way
AR Code Candy Packaging
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Empathy-Building Playsets
Empathy-Building Playsets
'The Empathy Toy' Set for Kids is a Unique Family Puzzle Game
Transforming Fire Truck Toys
Transforming Fire Truck Toys
Firefighter Blaze Comes Equipped with Sirens, a Water Cannon and More
Finger Puppet Toothbrushes
Finger Puppet Toothbrushes
'The Brushies' are Toys That Helps Parents Brush Their Kids' Teeth
Whimsical AR Games
Whimsical AR Games
'Woorld' is a Silly and Playful AR Game from the Maker of 'Katamari'
Children's Language Games
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Ligumi Play Teaches Children Languages with Augmented Reality Toys
Hybrid Aerospace Toys
Hybrid Aerospace Toys
This Rocket Builder Toy Comes to Life in Mickey's Magical Math World App
Anime-Infused Contact Lenses
Anime-Infused Contact Lenses
These Smart Custom Contact Lenses Could Help Pokémon Go Players
Obesity-Preventing Game Platforms
Obesity-Preventing Game Platforms
FITSKO Uses Playful Mobile Games to Encourage Fitness For Kids
Children's Fitness Toys
Children's Fitness Toys
The nabi Compete Keeps Kids Active While They Play Challenging Games
Charitable Fitness Bands (UPDATE)
Charitable Fitness Bands (UPDATE)
UNICEF Matches Every 12,000 Steps Walked with Food Aid for Kids
Child-Friendly Fitness Games
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The Flip2BFit Children's Board Game Encourages Kids to Be Active
Active Gaming Wristbands
Active Gaming Wristbands
The PowaBand Encourages Kids to Earn Points from Real-Life Exercise
Interactive Activity Chronographs
Interactive Activity Chronographs
A Smartwatch for Kids Turns Sports and Physical Play into a Game
Child Fitness Wristbands
Child Fitness Wristbands
KidFit Designed the X-Doria Watch to Get Kids Excited about Fitness
Gamified Children's Fitness Wearables
Gamified Children's Fitness Wearables
The First Kids Fitness Tracker Encourages Active Playtime
Food Pyramid Puzzle Makeovers
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This Brazilian Pair Turned the Food Pyramid into a Game
Chromosome-Constructed Parks
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The Trepy Playground is Complex Enough to Encourage Physical Activity
play_circle_filled Childish Step Counters
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