Techtivity

Brands are engaging young consumers with virtual fitness products

Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives.
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79,750 Total Clicks
Jun 16 - Sep 17
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Featured Examples
Children's Stationary Bike Toys - Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
SCORE 6.9
Warm 4,001 Clicks Pub: Jan 4, 17
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Young children today are more connected to electronic devices than ever before, and Fisher-Price’s Think & Learn Smart Cycle is a way to harness that connection while still keeping kids... [More]
Augmented Reality Gym Classes - The SAGA Interactive Gym is Being Used in Quebec Schools
SCORE 7.5
Hot 4,726 Clicks Pub: Feb 21, 17
Augmented Reality Gym Classes
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The SAGA Interactive Gym is a program that has the potential to assuage parents’ concerns about the rising allure of technology-based play for their children. Rather than encouraging passivity... [More]
Kid-Friendly Gym Toys - Jakks Pacific's 'Little Mighty Gym' Works in Tandem with a Tablet Screen
SCORE 7.2
Warm 3,683 Clicks Pub: Feb 24, 17
Kid-Friendly Gym Toys
Jakks Pacific's 'Little Mighty Gym' Works in Tandem with a Tablet Screen
The Little Mighty Gym is a unique gym toy for kids from Jakks Pacific that makes it possible for kids to challenge themselves physically with games that unfold through the screen of a mobile device.... [More]
Bluetooth Boxing Glove Games - The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
SCORE 7.5
Warm 3,130 Clicks Pub: May 29, 17
Bluetooth Boxing Glove Games
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It’s a growing issue that children spend too much time in front of the TV and other screens rather than being active, so the ‘Jabii’ boxing game is a set of equipment that aims to... [More]
AR Easter Egg Games - British Land Launched a Virtual Easter Egg Hunt Game
SCORE 5.8
Warm 702 Clicks Pub: Apr 14, 17
AR Easter Egg Games
British Land Launched a Virtual Easter Egg Hunt Game
For Easter this year, property development and investment company British Land launched a virtual Easter egg hunt game for kids and families.  The augmented reality ‘Gnomee’s Egg... [More]
Gamified Youth Fitness Apps - The Owl Fitness Tracker is Designed to Turn Exercise into a Game
SCORE 4.9
Average 1,479 Clicks Pub: Jun 16, 16
Gamified Youth Fitness Apps
The Owl Fitness Tracker is Designed to Turn Exercise into a Game
‘Owl’ is a Kickstarter-funded fitness band and accompanying app that helps children stay active by turning exercise into a game. In recent years, there has been a growing push to use... [More]
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