Waitrose's 'Eggstraordinary Dippy Easter Egg' has been flying off the store shelves because it's a surprise Easter egg that boasts a playful design and an interactive element.
Unlike many chocolate Easter eggs, this dark chocolate one boasts a realistic-looking exterior that's pale and speckled like a genuine bird egg. Once halved and cracked open, the egg reveals an interior of smaller speckled eggs in a bedding of freeze-dried passionfruit, white chocolate flakes and caramelized cocoa nib "soil." While this is a novel feature in and of itself, Waitrose encourages interaction with the chocolate egg by alternating between biting and dipping to experience all of the flavors included.
The Eggstraordinary Dippy Easter Egg was developed for the Easter season this year by Waitrose in collaboration with Heston.
Nest-Like Chocolate Eggs
More Stats +/-
Minimalist Chocolate Egg Packaging
Eco Egg-Dyeing Kits
Egg-Shaped Easter Cheeses
Cookie Cream Chocolate Eggs
Single-Origin Chocolate Eggs
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.