Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Digitized
Building
The traditional tactical approach to playtime becomes interactive.
3.7
Trend score
Trend
What is the Digitized Building trend?
Digitized Building: Toys that are conducive to tactile building activities improve motor skills and spatial understanding. Updating these for the increasing necessity of digital skills means adding an interactive component. This increases the engagement of the toys, while also contributing to the development necessary in the digital age.
Trend themes
Themes within the Digitized Building trend
Three behaviours holding the trend together01
Digitized Toy Building
Toy building activities that improve motor skills and spatial understanding have been updated with interactive components to increase engagement and contribute to digital development.
02
Modular Toy Design
Modular toys that can be customized and added to in many ways provide entertainment for children of all ages and promote cognitive and physical development.
03
Digitally Enhanced Stacking Games
Digitally enhanced stacking games that use sensors and NFC-enabled bases create a more immersive and engaging experience.
Industry implications
What the Digitized Building trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can take advantage of trends in modular design and digitization to develop engaging and educational toys for children.
For
STEM Education
The field of STEM education can leverage the trends in toy design and digitization to create engaging and effective learning experiences for children.
For
Gaming Industry
The gaming industry can explore trends in modular design and digitization to create more immersive and engaging gaming experiences.
Workshop question
How interactive is your current offering? If you made that your core focus, what would change?
Trend signals
Trend signals for Digitized Building
Trend score 3.7 out of 10, from popularity 70%, activity 33%, freshness 8%.
Popularity70%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digitized Building trend
4 featured examples from Jan 27 to Jul 27, 2017CategoryLife-Stages
Multifunctional Maker Blocks
The 'Plezmo' Build Blocks Teach Coding and Enable Creativity
The 'Plezmo' build blocks can be utilized to enhance coding education in classrooms and other educational settings.
CategoryLife-Stages
Modular Activity Toys
MURO's Customizable Design Engages Kids of All Ages in Play
Toy manufacturing companies can take advantage of the opportunity to design and develop more modular, tactile toys that cater to children's range of developmental stages.
CategoryTech
Digitized Stacking Games
'Beasts of Balance' is Like Jenga with a Digital Twist
Disruptive Innovation Opportunity: Invent and produce innovative toys and games that integrate digital technology to provide enhanced features and interactive experiences.
CategoryLife-Stages
LEGO-Compatible Coding Blocks
'Algobrix' is a Railroad-Building Kid-Friendly Coding Game
The toy industry can explore opportunities to develop more coding and building products like Algobrix to cater to the demand for STEM-oriented educational toys.
