Many apartment buildings offer fancy amenities like 24 hour concierge and a fully equipped gym, but these ones provide a shared BMW fleet. Residents of The Solaire and Verdesian in Lower Manhattan just launched a car-sharing service in collaboration with BMW Group's ReachNow. The "exclusive green amenity" gives them access to at least four i3 electric vehicles.
This example of on-demand mobility is a way for residential developers to set themselves apart while also reducing pressure on public transit in the area and meet requirements for parking spaces.
This shared BMW initiative will also appeal to millennials and young professionals who do not have their own car, but as companies like Uber and Zipcar indicate, still want easy access to a vehicle.
What's Driving This Trend
- On-demand Mobility
- The shared BMW initiative demonstrates the growing trend of on-demand mobility, providing convenient and flexible transportation options for residents.
- Green Amenities
- The introduction of a shared BMW fleet as a luxury amenity showcases the trend towards eco-friendly initiatives in residential developments.
- Car Sharing Services
- The collaboration with BMW's ReachNow indicates the trend of integrating car-sharing services into apartment buildings, catering to the needs of a car-free urban lifestyle.
Who This Affects Most
- Real Estate
- Real estate developers can explore the opportunity of incorporating on-demand mobility options like shared vehicle programs as a differentiating factor for their properties.
- Automotive
- The collaboration between BMW and residential buildings highlights the potential for car manufacturers to expand their market presence and customer base by partnering with real estate developers.
- Shared Economy
- The success of shared BMW initiatives demonstrates the disruptive potential for the shared economy industry to transform traditional car ownership models and offer more sustainable transportation alternatives.
