Many apartment buildings offer fancy amenities like 24 hour concierge and a fully equipped gym, but these ones provide a shared BMW fleet. Residents of The Solaire and Verdesian in Lower Manhattan just launched a car-sharing service in collaboration with BMW Group's ReachNow. The "exclusive green amenity" gives them access to at least four i3 electric vehicles.
This example of on-demand mobility is a way for residential developers to set themselves apart while also reducing pressure on public transit in the area and meet requirements for parking spaces.
This shared BMW initiative will also appeal to millennials and young professionals who do not have their own car, but as companies like Uber and Zipcar indicate, still want easy access to a vehicle.