Jaguar Land Rover has taken the innovative and highly forward-looking step of going ahead and creating its very own automotive startup, dubbed InMotion, that is designed and targeted specifically towards building highly innovative and disruptive apps and services. These apps and services would be dedicated towards tackling a whole array of transportation issues in the areas of car-sharing, car ownership and much more.
This automotive startup will also be deeply involved in carrying out cutting-edge research on upcoming transportation and travel issues as well as real-world experiments that will be carried out to test new solutions.
The automotive industry is changing at a rapid pace because of the rise of connectivity, smartphone services and the Internet of Things, which is why Jaguar's decision to launch a dedicated automotive startup is a forward-thinking move.
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