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Trailblazing Automotive Startups

Jaguar's InMotion Startup Will Focus On Apps and Connectivity

— April 12, 2016 — Autos
Jaguar Land Rover has taken the innovative and highly forward-looking step of going ahead and creating its very own automotive startup, dubbed InMotion, that is designed and targeted specifically towards building highly innovative and disruptive apps and services. These apps and services would be dedicated towards tackling a whole array of transportation issues in the areas of car-sharing, car ownership and much more.

This automotive startup will also be deeply involved in carrying out cutting-edge research on upcoming transportation and travel issues as well as real-world experiments that will be carried out to test new solutions.

The automotive industry is changing at a rapid pace because of the rise of connectivity, smartphone services and the Internet of Things, which is why Jaguar's decision to launch a dedicated automotive startup is a forward-thinking move.

Trend Themes
1. Automotive App and Connectivity Services - Jaguar's InMotion startup will lead the way in developing innovative and disruptive apps and services for car-sharing, car ownership, and other transportation issues.
2. Transportation Research and Experimentation - InMotion's cutting-edge research on transportation issues and real-world experiments will provide disruptive innovation opportunities for the automotive industry.
3. Iot-driven Automotive Industry Changes - InMotion's focus on IoT, smartphone services, and connectivity reflects the changing landscape of the automotive industry and highlights potential opportunities for disruption.
Industry Implications
1. Automotive - InMotion's pioneering app development and transportation research have the potential to drive disruption within the automotive industry.
2. Technology - InMotion's focus on IoT and connectivity reflects the growing intersection of technology and transportation, providing opportunities for innovation.
3. Sharing Economy - InMotion's development of car-sharing apps and services has the potential to help shape and disrupt the sharing economy as it relates to transportation.
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