Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Argumentation
Online platforms encourage dissent to amplify user engagement.
3.8
Trend score
Trend
What is the Crowdsourced Argumentation trend?
Crowdsourced Argumentation: Online tribes host engaged communities, but those communities can be insular, with little room for growth. Platforms designed for arguments still harness tribalism, but by pitting sides against one another, these crowdsourced debate sites cement impassioned beliefs and encourage new users to join the fray. Rather than pushing for a united consumer base, brands that encourage an argument between consumers can broaden their reach and create more dedicated fans of their products.
Trend themes
Themes within the Crowdsourced Argumentation trend
Three behaviours holding the trend together01
Crowdsourced Debate Platforms
Online debate sites cement impassioned beliefs and involve consumers to broaden their reach and create more dedicated fans of their products.
02
Kid-Curated Toy Collections
Retailers can take a different approach to deciding which playthings should be among its Christmas toy range by applying crowdsourcing and gaining insights from kids' product selection and their reaction, increasing engagement and satisfaction among consumers.
03
Socially-Powered Self-Improvement Apps
Self-improvement apps that offer semi-autonomous functionality with crowdsourced opinions can provide an opportunity for people to share their honest opinions, gain insights, and improve their ideas, skills, or creations.
Industry implications
What the Crowdsourced Argumentation trend means for industry
Where the trend changes the playbookFor
Marketing
Crowdsourced debates and competitions can help brands engage with followers, gain market insights, and increase customer loyalty.
For
Retail
Retailers can leverage crowdsourcing to gain insights into kids' preferences, improve customer engagement, and increase sales of products.
For
Self-Help
Crowdsourced feedback on self-improvement apps can provide individuals with an opportunity to improve their skills, creations, and ideas by utilizing potential unbiased opinions within the app community.
Workshop question
How could you pose an aspect of your brand as a multifaceted debate? What would the sides be?
Trend signals
Trend signals for Crowdsourced Argumentation
Trend score 3.8 out of 10, from popularity 48%, activity 58%, freshness 9%.
Popularity48%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Crowdsourced Argumentation trend
10 featured examples from Aug 17, 2016 to Oct 14, 2019CategoryLife-Stages
Kid-Curated Toy Collections
Asda's Christmas Toy Range Features 100 Playthings Chosen by Kids
Retailers can leverage crowdsourcing to gain valuable insights and preferences of their target demographic to drive sales.
CategoryTech
Opinion-Sourcing Apps
The Zip Question Answer App Lets You Ask Anonymous People Questions
Opinion-sourcing apps offer market research firms an innovative approach to collect real-time insights and consumer opinions for a variety of products and services, potentially un…
CategoryLife-Stages
Crowdsourced Kid Show-Themed Toys
LEGO Announced It Will Launched a Sesame Street LEGO Set
The rise of crowdsourced toy development presents opportunities for toy manufacturers to tap into the collective creativity of fans and produce innovative and highly desired produ…
CategoryPop Culture
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
Disruptive innovation opportunity: Develop a new social media platform that focuses on facilitating meaningful debates and discussions to bridge the divide of differing opinions.
CategorySocial Good
Charitable Judicial Dolls
Barbie's Dream Gap is Targeting Girls Interested in Judicial Careers
Barbie's Dream Gap is disrupting the legal services industry by increasing awareness and representation of young girls in the judicial profession.
CategoryPop Culture
Crowdsourced Debate Platforms
'My Showdown' Crowdsources Answers to Any Either-Or Question
My Showdown is an innovative technology that leverages crowdsourcing to provide insights into debates and opinions on a wide range of topics.
CategoryPop Culture
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
Kialo's reasoned debate platform presents an opportunity for social media platforms to offer more productive and structured discussions to their users.
CategoryMarketing
Crowdsourced Brand Engagements
Odisha Tourism's Crowdsourced Logo Plays a Part in Its Campaign
Tourism companies can leverage crowdsourced design elements to enhance their brand campaigns and engage consumers.
CategoryTech
Socially-Powered Self-Improvement Apps
The 'Spokk' Platform Harnesses Crowdsourced Opinions
The industry that can benefit from developing new self-improvement apps that offer crowdsourced feedback functionality.
CategoryTech
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
Disruptive innovation opportunity: Creating new mobile apps that integrate livestreaming technology for Q&A sessions.
