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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Crowdsourced Argumentation

Online platforms encourage dissent to amplify user engagement

Implications - Online tribes host engaged communities, but those communities can be insular, with little room for growth. Platforms designed for arguments still harness tribalism, but by pitting sides against one another, these crowdsourced debate sites cement impassioned beliefs and encourage new users to join the fray. Rather than pushing for a united consumer base, brands that encourage an argument between consumers can broaden their reach and create more dedicated fans of their products.
Workshop Question — How could you pose an aspect of your brand as a multifaceted debate? What would the sides be?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
65,688 Total Clicks
Date Range:
Aug 16 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Opinion-Sourcing Apps
Opinion-Sourcing Apps
The Zip Question Answer App Lets You Ask Anonymous People Questions
The Zip—Question Answer app is an innovative new smartphone app that is designed to make it possible for users to go ahead and pose questions to people anonymously. Have you ever found... MORE
Video Debate Platforms
Video Debate Platforms
QallOut Broadcasts Live Debates Between Individuals on Important Subjects
While some are eschewing social media all together because of the divisive political content, this live video debate platform aims to address the echo chamber effect with people outside of their... MORE
Crowdsourced Debate Platforms
Crowdsourced Debate Platforms
'My Showdown' Crowdsources Answers to Any Either-Or Question
Some arguments have no factual answers, but ‘My Showdown’ is a fun platform that hopes to use the power of crowds to at least indicate how people in general feel about various debates.... MORE
play_circle_filled Reasoned Debate Platforms
Reasoned Debate Platforms
Kialo Allows for Calm, Sensible, and Rational Online Debates
The internet isn’t typically known as the best place to go for the kinds of discussions one might hear from the members of a debate club, but Kialo is hoping to provide a platform for more... MORE
Crowdsourced Brand Engagements
Crowdsourced Brand Engagements
Odisha Tourism's Crowdsourced Logo Plays a Part in Its Campaign
Odisha Tourism announced a design contest for a crowdsourced logo. The opportunity is launched in conjunction with the company’s tourism campaign which is dubbed ‘Odisha by morning,... MORE
Socially-Powered Self-Improvement Apps
Socially-Powered Self-Improvement Apps
The 'Spokk' Platform Harnesses Crowdsourced Opinions
The ‘Spokk’ platform is a self-improvement tool that will provide users with a way to help them fine-tune their ideas, skills and creations by harnessing the power of crowdsourced... MORE
Livestreaming Q&A Apps
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
There are a number of Q&A-style apps that have been launched over the years that aim to make it easy for users to ask questions and receive answers in text and photo formats, but Askedoo offers... MORE

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