Multifunctional Beauty

Male beauty products offer multiple functions in one item

The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their simultaneous desire to ensure their self-care routines remain short and simple. The multiple functionalities of these cosmetic items speaks to the need for brands to combine traditional practices with changing modern lifestyles, in order to properly transition into the promotion of more inclusive consumption habits.
SCORE 6
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47,013 Total Clicks
Mar 16 - Sep 17
This Quarter and Average
FashionBusinessCosmetics
Featured Examples
Male-Targeted Concealers - Menaji's CAMO Makeup Concealer for Men is Simple to Apply
SCORE 7.2
This Year and Warm 761 Clicks Pub: Aug 9, 17
Male-Targeted Concealers
Menaji's CAMO Makeup Concealer for Men is Simple to Apply
Makeup for men has become a far less taboo topic with more guys embracing the stuff to help them look their best, which is why the Menaji CAMO makeup concealer for men comes as an effective new... [More]
Men's Concealer Sticks - This Concealer for Men by EvolutionMan is Also an Acne Treatment
SCORE 5.5
Warm 1,880 Clicks Pub: Mar 11, 16
Men's Concealer Sticks
This Concealer for Men by EvolutionMan is Also an Acne Treatment
The Conceal & Treat stick by EvolutionMan is an innovative topical acne treatment and cover-up specifically made for men. The convenient and portable men’s skin treatment is an easily... [More]
Male-Targeted Sheet Masks - Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin
SCORE 5.6
This Year and Warm 588 Clicks Pub: May 2, 17
Male-Targeted Sheet Masks
Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin
Even though there the majority of sheet masks are designed for women, many of them are used by men, so Superface decided to come out with a sheet masks for men that specifically targets their... [More]
Unisex Tinted Moisturizers - Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All
SCORE 5.5
This Year and Warm 187 Clicks Pub: Jun 23, 17
Unisex Tinted Moisturizers
Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All
Many tinted moisturizers on the market are formulated, packaged and branded for female consumers, but the new one from Charlotte Tilbury introduces the brand’s first-ever unisex product. The... [More]
Male-Specific CC Creams - Formen's Brightening CC Cream Combines Six Different Products into One
SCORE 3.3
This Year and Mild 65 Clicks Pub: Jul 12, 17
Male-Specific CC Creams
Formen's Brightening CC Cream Combines Six Different Products into One
While many women have incorporated BB and CC creams into their daily routine, Formen is bringing the product to the male market with its Brightening CC Cream. By combining six different products... [More]
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