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Silent Surfing

Boomers spending more time online pushes brands to engage their unassuming presence

Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content.

Workshop Question - How can your brand better appeal to the aging consumer using online platforms or social media outlets?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
65,630 Total Clicks
Jan 17 - Sep 17
Warm
MarketingLife-StagesBoomersSocial Media
Featured Examples
Expressive Boomer Fashion Blogs - Instagram Influencer The Silver Stylist Shares Bold Outfit Ideas
SCORE 7.2
Warm 2,766 Clicks Pub: Jan 31, 17
Expressive Boomer Fashion Blogs
Instagram Influencer The Silver Stylist Shares Bold Outfit Ideas
Lisa Hale, better known on Instagram as The Silver Stylist, is a 55-year-old mother and stylist who has quickly become a fashion inspiration for a diverse fan following. Reminding her followers to... [More]
Mature Menswear Blogs - The Grey Fox Blog Offers Classic Menswear Inspiration
SCORE 7
Warm 3,533 Clicks Pub: Sep 6, 17
Mature Menswear Blogs
The Grey Fox Blog Offers Classic Menswear Inspiration
The Grey Fox Blog was created by Jonathan Daniel Pryce, who wanted to offer a blog that specifically caters to the various menswear options that exist for mature men. The blog and founder focus... [More]
Baby Boomer Beauty Vlogs - Melissa55 Helps Women Over 60 Experiment with Makeup
SCORE 5.5
Warm 1,162 Clicks Pub: Sep 5, 17
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
As more and more baby boomers embrace social media, older influencers like Melissa55 have garnered an impressive online following. With more than 62,000 subscribers on YouTube and more than 13,000... [More]
Digital Documentary Destinations - CuriosityStream Offers a Range of Educational Series and Films
SCORE 4.5
Average 274 Clicks Pub: Sep 6, 17
Digital Documentary Destinations
CuriosityStream Offers a Range of Educational Series and Films
Those who are looking to access more educational series and films through their televisions and smart devices are likely to find CuriosityStream appealing, a documentary streaming service that’... [More]
Digitized Lifestyle Magazines - Martha Stewart Living is Now Available in a Version for iPad
SCORE 2.1
Untested 301 Clicks Pub: Sep 6, 17
Digitized Lifestyle Magazines
Martha Stewart Living is Now Available in a Version for iPad
In order to make it easier for consumers to read the latest issues of Martha Stewart Living, the lifestyle magazine was recently adapted to suit iPads. By having a version that’s... [More]
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