Boomers spending more time online pushes brands to engage their unassuming presence
Implications - Though Boomers don't engage with social media as much as other generations, this doesn't mean they don't spend time online. Having more free time and longer attention spans than Millennials or Gen Z, Boomers are more likely to use time online browsing professional websites such as LinkedIn and social news outlets. This calls for longer videos, more mature content creators and lengthy online adverts targeting those who are seeking more serious, long-form content.
Workshop Question - How can your brand better appeal to the aging consumer using online platforms or social media outlets?
1. Boomer Online Activity - More Boomers are using online platforms such as LinkedIn or social news outlets for longer periods, prompting the need for lengthy video content, mature content creators and lengthy adverts explicitly targeting this age demographic.
2. Fashion Industry Shifts - The emergence of real people, including Boomers, as fashion influencers, signals a change from traditional models and a growing acceptance of natural beauty.
3. Online Learning - Streaming services, such as CuriosityStream, offer diversified educational series and films, providing a cheaper and more affordable option than traditional cable.
1. Fashion - The disruption potential lies in the growing acceptance of natural beauty and emerging focus on 'real people' as influencers in the fashion industry.
2. Education - The potential disruption lies in cheaper online diversifications of educational series and films.
3. Media - The potential disruption lies in digitization of lifestyles magazines and diversification of their subscription services.