In an effort to create mobile plans that appeal to younger millennial consumers, Vodafone has released a new product called the Voxi SIM. The cards are exclusively available to consumers aged 25 and younger, and they have features that should be appealing to that demographic. On top of the unlimited texts, calls, and roaming within Europe, the UK SIMs offer free unlimited data on social media apps and platforms like Facebook, Facebook Messenger, Instagram, WhatsApp, Pinterest, Snapchat, Twitter, and Viber.
The Voxi SIMs are rated by the amount of data they offer, with plans for 2, 5, and 15 gigabytes every month. With the unlimited data offered for the aforementioned apps, the rest of one's data cap can be diverted to whatever consumers use most, like music streaming services or video apps.