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Boomer Blogging

Fashion and beauty blogs are being led by, and catering to baby boomers

The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places.

Workshop Question - How can your brand model or employ the reach and demographic diversity of online influencer communities?

SCORE 5.9

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 33 Examples: 78,952 Total Clicks

Date Range: Mar 16 - Sep 17

Trending: Warm

Consumer Insight Topics: Fashion Marketing Business Life-Stages Boomers

Featured Examples

Mature Menswear Blogs - The Grey Fox Blog Offers Classic Menswear Inspiration

SCORE 7

Warm 3,529 Clicks Pub: Sep 6, 17

Mature Menswear Blogs

The Grey Fox Blog Offers Classic Menswear Inspiration

The Grey Fox Blog was created by Jonathan Daniel Pryce, who wanted to offer a blog that specifically caters to the various menswear options that exist for mature men. The blog and founder focus... [More]

Vanguard Boomer Fashion - Accidental Icon Promotes Fashion-Forward Style for Women Over 50

SCORE 6.3

Warm 2,848 Clicks Pub: Mar 11, 16

Vanguard Boomer Fashion

Accidental Icon Promotes Fashion-Forward Style for Women Over 50

Accidental Icon is a Boomer fashion blog founded by social work professor and New York native Lyn Slater. While fashion for women over 50 is often depicted as tame by most media publications, Slater&#... [More]

Vibrant Boomer Fashion - Greet Moens' journeyofastylist Instagram Account Breaks Style Boundaries

SCORE 3.9

Mild 1,390 Clicks Pub: Mar 22, 17

Vibrant Boomer Fashion

Greet Moens' journeyofastylist Instagram Account Breaks Style Boundaries

Antwerp-based stylist Greet Moens is an Instagram star who doesn’t let her age keep her from expressing herself through her wardrobe—the fashion lover’s journeyofastylist Instagram... [More]

Baby Boomer Beauty Vlogs - Melissa55 Helps Women Over 60 Experiment with Makeup

SCORE 5.5

Warm 1,151 Clicks Pub: Sep 5, 17

Baby Boomer Beauty Vlogs

Melissa55 Helps Women Over 60 Experiment with Makeup

As more and more baby boomers embrace social media, older influencers like Melissa55 have garnered an impressive online following. With more than 62,000 subscribers on YouTube and more than 13,000... [More]