SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,900 more

Boomer Blogging

Fashion and beauty blogs are being led by, and catering to baby boomers

The popularity of fashion and beauty blogs as a significant source of entertainment and inspiration has reached the Baby Boomer generation. Their involvement in this form of creative expression counters the notion that the Boomer generation only recognizes traditional artistic platforms. The demographic's entrance into this particular platform signifies the proliferation of not just the Internet, but Internet culture in new, unexpected places.
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
51,103 Total Clicks
Mar 16 - Sep 17
New and Warm
FashionMarketingBusinessLife-StagesBoomers
Featured Examples
Vanguard Boomer Fashion - Accidental Icon Promotes Fashion-Forward Style for Women Over 50
SCORE 7
Warm 2,063 Clicks Pub: Mar 11, 16
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
Accidental Icon is a Boomer fashion blog founded by social work professor and New York native Lyn Slater. While fashion for women over 50 is often depicted as tame by most media publications, Slater&#... [More]
Mature Menswear Blogs - The Grey Fox Blog Offers Classic Menswear Inspiration
SCORE 9.4
New and V. Hot 239 Clicks Pub: Sep 6, 17
Mature Menswear Blogs
The Grey Fox Blog Offers Classic Menswear Inspiration
The Grey Fox Blog was created by Jonathan Daniel Pryce, who wanted to offer a blog that specifically caters to the various menswear options that exist for mature men. The blog and founder focus... [More]
Vibrant Boomer Fashion - Greet Moens' journeyofastylist Instagram Account Breaks Style Boundaries
SCORE 5.4
This Year and Warm 423 Clicks Pub: Mar 22, 17
Vibrant Boomer Fashion
Greet Moens' journeyofastylist Instagram Account Breaks Style Boundaries
Antwerp-based stylist Greet Moens is an Instagram star who doesn’t let her age keep her from expressing herself through her wardrobe—the fashion lover’s journeyofastylist Instagram... [More]
Baby Boomer Beauty Vlogs - Melissa55 Helps Women Over 60 Experiment with Makeup
SCORE 7.7
Recent and Hot 113 Clicks Pub: Sep 5, 17
Baby Boomer Beauty Vlogs
Melissa55 Helps Women Over 60 Experiment with Makeup
As more and more baby boomers embrace social media, older influencers like Melissa55 have garnered an impressive online following. With more than 62,000 subscribers on YouTube and more than 13,000... [More]
Related Trend Reports & Custom Market Research
Quantcast