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Appified Conversation

Consumers crave authentic conversations over shallow digital interactions

Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities.

Workshop Question - How can your brand prompt consumers to engage in authentic personal conversations?
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,189 Total Clicks
May 17 - Sep 17
Average
LifestyleLifeSocial Media
Featured Examples
Thought-Provoking Conversation Apps - 'Party Qs' Helps You to Become the Most Interesting Partygoer
SCORE 6.5
Warm 1,292 Clicks Pub: Aug 31, 17
Thought-Provoking Conversation Apps
'Party Qs' Helps You to Become the Most Interesting Partygoer
‘Party Qs’ is an app designed to empower those with social anxiety in public settings. In awkward party scenarios, even the most social of butterflies can struggle to flap their wings,... [More]
Chat-First Dating Apps - The Taffy App Puts Personality Before Looks
SCORE 6.2
Warm 959 Clicks Pub: Aug 30, 17
Chat-First Dating Apps
The Taffy App Puts Personality Before Looks
For those braving the dating app scene and tired of the soul-crushing superficiality that comes along with it, the Taffy app is a potential alternative. Rather than highlighting users’ images,... [More]
Pixelated Dating Apps - The Vibes Dating App Hides Users' Looks in Order to Stoke Real Conversation
SCORE 5.4
Warm 858 Clicks Pub: May 9, 17
Pixelated Dating Apps
The Vibes Dating App Hides Users' Looks in Order to Stoke Real Conversation
Nowadays dating apps are a dime a dozen, but the Vibes dating app is trying to differentiate itself. For starters, Vibes simplifies profiles. Users post a question with the goal being to get openers... [More]
Topic Discussion Social Platforms - The 'Swolk' App Lets Users Talk About Locations and More
SCORE 2.9
Mild 184 Clicks Pub: May 17, 17
Topic Discussion Social Platforms
The 'Swolk' App Lets Users Talk About Locations and More
Most social platforms are oriented towards getting users to post and share information, but the ‘Swolk’ app takes things in a slightly different direction by helming to increase... [More]
Conversational Talking Point Apps - The 'ConversationaList' App Stores Relevant Points for Chatting
SCORE 3.5
Mild 155 Clicks Pub: Jun 19, 17
Conversational Talking Point Apps
The 'ConversationaList' App Stores Relevant Points for Chatting
Making small talk is a nightmare for some and can quickly take up a lot of time during a meeting, so the ‘ConversationaList’ app is intended to provide you with a means of ensuring you... [More]
Like-Minded Friend-Finding Apps - Heyo! Makes It Easy for New Transplants to Make Friends Nearby
SCORE 3.3
Mild 195 Clicks Pub: May 17, 17
Like-Minded Friend-Finding Apps
Heyo! Makes It Easy for New Transplants to Make Friends Nearby
Meet like-minded friends nearby with ‘Heyo!’ Heyo is like Tinder for friendship, but you’re matched by your interests rather than your photos. It’s designed for expats, travelers,... [More]
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