SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,912 more

Appified Conversation

Consumers crave authentic conversations over shallow digital interactions

Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities.

SCORE 6.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 51 Related: 30,269 Total Clicks

Date Range: May 17 - Sep 17

Trending: This Week and Average

Consumer Insight Topics: Lifestyle Life Social Media

Featured Examples

Chat-First Dating Apps - The Taffy App Puts Personality Before Looks

SCORE 9

This Month and V. Hot 494 Clicks Pub: Aug 30, 17

Chat-First Dating Apps

The Taffy App Puts Personality Before Looks

For those braving the dating app scene and tired of the soul-crushing superficiality that comes along with it, the Taffy app is a potential alternative. Rather than highlighting users’ images,... [More]

Thought-Provoking Conversation Apps - 'Party Qs' Helps You to Become the Most Interesting Partygoer

SCORE 6.7

This Month and Warm 250 Clicks Pub: Aug 31, 17

Thought-Provoking Conversation Apps

'Party Qs' Helps You to Become the Most Interesting Partygoer

‘Party Qs’ is an app designed to empower those with social anxiety in public settings. In awkward party scenarios, even the most social of butterflies can struggle to flap their wings,... [More]

Pixelated Dating Apps - The Vibes Dating App Hides Users' Looks in Order to Stoke Real Conversation

SCORE 7

This Year and Warm 482 Clicks Pub: May 9, 17

Pixelated Dating Apps

The Vibes Dating App Hides Users' Looks in Order to Stoke Real Conversation

Nowadays dating apps are a dime a dozen, but the Vibes dating app is trying to differentiate itself. For starters, Vibes simplifies profiles. Users post a question with the goal being to get openers... [More]

Topic Discussion Social Platforms - The 'Swolk' App Lets Users Talk About Locations and More

SCORE 4.5

This Year and Average 110 Clicks Pub: May 17, 17

Topic Discussion Social Platforms

The 'Swolk' App Lets Users Talk About Locations and More

Most social platforms are oriented towards getting users to post and share information, but the ‘Swolk’ app takes things in a slightly different direction by helming to increase... [More]

Conversational Talking Point Apps - The 'ConversationaList' App Stores Relevant Points for Chatting

SCORE 5.2

This Quarter and Warm 81 Clicks Pub: Jun 19, 17

Conversational Talking Point Apps

The 'ConversationaList' App Stores Relevant Points for Chatting

Making small talk is a nightmare for some and can quickly take up a lot of time during a meeting, so the ‘ConversationaList’ app is intended to provide you with a means of ensuring you... [More]

Like-Minded Friend-Finding Apps - Heyo! Makes It Easy for New Transplants to Make Friends Nearby

SCORE 4.9

This Year and Average 110 Clicks Pub: May 17, 17

Like-Minded Friend-Finding Apps

Heyo! Makes It Easy for New Transplants to Make Friends Nearby

Meet like-minded friends nearby with ‘Heyo!’ Heyo is like Tinder for friendship, but you’re matched by your interests rather than your photos. It’s designed for expats, travelers,... [More]