Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities.
Workshop Question - How can your brand prompt consumers to engage in authentic personal conversations?
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Date Range:
May 17 — Sep 17
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