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Chat-First Dating Apps

The Taffy App Puts Personality Before Looks

— August 30, 2017 — Lifestyle
For those braving the dating app scene and tired of the soul-crushing superficiality that comes along with it, the Taffy app is a potential alternative. Rather than highlighting users' images, Taffy puts chats first, only revealing images as users get to know each other through its platform.

Browsing Taffy, users initially see blurry images coupled with catchy headlines about that person. If those headlines are appealing, users can then send a message to start a chat. As couples chat with one another, the blurry pictures are slowly revealed, giving users a chance to get to know one another rather than making snap judgments based on looks alone.

The Taffy app also lets users specify the kind of relationship their looking for, from friendship to love to hookups and more.
Trend Themes
1. Personality-first Dating Apps - Integrate gamification and AI tech to better match users based on personality traits and values rather than visuals alone.
2. Chat-based Relationship Platforms - Incorporate video chat capabilities for virtual dating as a mainstream feature on dating apps.
3. Rejection-focused Dating Apps - Develop dating apps with the focus on helping users cope with rejection and recover from heartbreak to bolster mental health.
Industry Implications
1. Online Dating - Transform the online dating industry by establishing relationship platforms that shift the focus from superficial visuals to personality-first interactions.
2. Gamification - Leverage advancements in gamification technology to create innovative features that enhance user experience and increase engagement in dating apps.
3. Mental Health and Wellness - Introduce mental health and wellness features into dating apps to promote self-care and emotional wellbeing in users.
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