Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cocoa
Infusion
Brands use the benefits of cocoa to improve skin's appearance.
2.6
Trend score
Trend
What is the Cocoa Infusion trend?
Cocoa Infusion: Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products.
Trend themes
Themes within the Cocoa Infusion trend
Three behaviours holding the trend together01
Cocoa-Infused Beauty Products
The ROI opportunity is for cosmetic and CPG companies to create highly personalized product lines making use of natural, skin rejuvenating ingredients.
02
Collagen-Based Food and Drink Products
The opportunity here is for food and drink manufacturers to infuse their consumer products with highly sought after ingredients like collagen that have health benefits for the skin, bones and joints.
03
Superfood Powders and Snacks
Nutrition brands can capitalize on the demand for on-the-go, healthy snacks and drinks by developing more 'beauty food' concepts, which similarly offer functional benefits to support one's skin, hair and overall health.
Industry implications
What the Cocoa Infusion trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Cocoa-based and other natural ingredient cosmetics have enormous potential to become a significant source of business for the beauty industry.
For
Food and Beverage Industry
There is an incredible opportunity for this industry to innovate in functional foods that satisfy both taste and nutrition requirements of consumers.
For
Health and Wellness Industry
Collagen and other superfood-based snack and drink products offer consumers a wealth of choices for functional supplementation and wellness enhancement.
Workshop question
How can your brand employ marketing to change the narrative surrounding some of the less well-regarded aspects of its products/services?
Trend signals
Trend signals for Cocoa Infusion
Trend score 2.6 out of 10, from popularity 39%, activity 31%, freshness 8%.
Popularity39%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cocoa Infusion trend
6 featured examples from Feb 28 to Sep 4, 2017CategoryLifestyle
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
The health snack industry can explore opportunities to incorporate collagen into their product offerings, tapping into the growing demand for collagen-rich snacks.
CategoryLifestyle
Superfood Beauty Powders
The Beauty Chef Offers Powders That Enhance Users' Appearance
The beauty industry can incorporate superfoods and natural ingredients into their products to provide customers with a holistic approach to enhancing their physical appearance.
CategoryLifestyle
Complexion-Improving Chocolate Bites
The Beauty Chocolates From Sakara Life Enhance Your Skin
Disruptive innovation opportunity in the beauty industry to create products that enhance complexion and promote skin health.
CategoryFashion
Moisturizing Cocoa Masks
Perricone MD's Cocoa Mask Hydrates the Skin
Skincare industry can benefit by incorporating natural ingredients into its products and using innovative technologies.
CategoryFashion
Self-Heating Clay Masks
Miss Spa's Cream Face Mask Blends Clay and Cocoa Fruit Extract
Opportunity for skincare companies to innovate and create new products that offer unique and luxurious experiences.
CategoryFashion
Chocolatey Lip Scrubs
Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor
The beauty industry can explore the trend of chocolatey lip scrubs and create innovative lip care products to attract chocolate-loving consumers.
