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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,607 more

Cocoa Infusion

Brands use the benefits of cocoa to improve skin's appearance

Cocoa in its pure form is known to be a powerful antioxidant, and beauty brands are taking advantage of this fact by offering cocoa-infused products that claim to improve the appearance of skin. This shift comes as research in health-related industries continue to reveal the benefits of cocoa, which was once largely regarded as unhealthy since it was usually accompanied by dairy and sugar. As consumers continue to seek new ways to maintain their health, this shift speaks to the power of well-constructed and researched marketing to shift narratives around specific products.
Workshop Question - How can your brand employ marketing to change the narrative surrounding some of the less well-regarded aspects of its products/services?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
76,702 Total Clicks
Date Range:
Feb 17 — Sep 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Collagen Snack Bars
Collagen Snack Bars
Kalumi Makes a Trio of 'Beautyfood' Collagen Protein Bars
Driven by their own desire for “model-friendly, travel-ready food,” fashion models Jayla Harnwell and Chrissy Blair teamed up to launch Kalumi BEAUTYfood. The brand’s trio of... MORE
Superfood Beauty Powders
Superfood Beauty Powders
The Beauty Chef Offers Powders That Enhance Users' Appearance
The Beauty Chef, as its name suggests, offers a range of supplements and products that enhance the physical features of users. Working with an “inside, out” approach, the brand... MORE
Complexion-Improving Chocolate Bites
Complexion-Improving Chocolate Bites
The Beauty Chocolates From Sakara Life Enhance Your Skin
Chocolate is usually seen as an acne-causing culprit, but this company is now offering complexion-replenishing beauty chocolates. From Sakara Life, the chocolate bites were developed to provide a... MORE
Moisturizing Cocoa Masks
Moisturizing Cocoa Masks
Perricone MD's Cocoa Mask Hydrates the Skin
Perricone MD is an anti-aging skin care brand that offers a mask based in all the nutrients that cocoa has to offer. Though chocolate is regarded as an unhealthy food product, its primary... MORE
Self-Heating Clay Masks
Self-Heating Clay Masks
Miss Spa's Cream Face Mask Blends Clay and Cocoa Fruit Extract
This cream face mask by Miss Spa boasts a base of clay and cocoa fruit extract that delivers a dose of free radical-fighting antioxidants and a small amount of caffeine to revive the look of tired,... MORE
Chocolatey Lip Scrubs
Chocolatey Lip Scrubs
Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor
Recently, Lush added to it selection of beauty products with a Chocolate Lip Scrub, which is sure to be a hit among lipstick lovers who have a constant craving for the sugary treat. In addition to... MORE

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