When one thinks of bath oils, what likely comes to mind is a liquid product that is packaged in a bottle with a pour spout. Lush Cosmetics defies convention by producing bath oils in solid form, including its 'Floating Island' bar, which offers moisturizing organic shea butter, coconut oil, almond oil, as well as the aromatic plant essences of sandalwood and lemon in a compact bar form. True to its name, the bar resembles a desert island—with branding that describes its scent as a "dessert" island.
Once added to hot bath water, these solid bath oils will melt to create a rich scent experience and a skin-nourishing soak.
Other package-free bath oils from Lush Cosmetics UK include 'Razzle Dazzle,' 'You've Been Mangoed,' 'Dreamtime' and 'Mmmelting Marshmallow Moment.'
Why This Trend Is Growing
- Solid Bath Oils
- There is an opportunity to disrupt the traditional packaging and delivery of bath oils by creating solid forms like Lush Cosmetics.
- Package-free Bath Products
- The package-free bath product trend presents an opportunity for companies to create environmentally-friendly packaging for bath products like Lush Cosmetics.
- Aromatherapy Bath Products
- Companies can capitalize on the trend of aromatherapy by incorporating natural scents and essential oils into their bath products like Lush Cosmetics.
Industries Being Reshaped
- Personal Care Products
- The personal care products industry can innovate on traditional liquid bath oils by shifting to solid formats like Lush Cosmetics.
- Sustainability
- The sustainable packaging industry can explore alternative packaging options for bath products, building on Lush Cosmetics' packaging-free approach.
- Aromatherapy
- The aromatherapy industry can leverage the trend towards natural scents by incorporating them into bath products like Lush Cosmetics.
