Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Printed
Personalization
Consumers have moved beyond customized monograms to full printed images.
5.0
Trend score
Trend
What is the Printed Personalization trend?
Printed Personalization: Once, customization was as easy as letting consumers choose their own ingredients or have their name etched on a product. Today, customization is common, and brands need to reach extreme degrees to present their personalized products as unique propositions. Products and services that reference detailed aspects of consumers lives stand to resonate far more strongly for consumers who are oversaturated with choices.
Trend themes
Themes within the Printed Personalization trend
Three behaviours holding the trend together01
Extreme Personalization
Consumers are seeking unique personalized products and services that reference detailed aspects of their lives and interests.
02
Augmented Reality
AR technology is being used to create new ways for consumers to engage with products and services in innovative ways.
03
Personalized Tech Accessories
Consumers want personalized and identifiable tech accessories to make their lives easier and more enjoyable.
Industry implications
What the Printed Personalization trend means for industry
Where the trend changes the playbookFor
Fashion and Footwear
Designers and retailers can leverage personalization to create unique clothing and accessories that provide an emotional connection with consumers.
For
Augmented Reality Technology
Companies working with AR technology have an opportunity to create engaging products that merge the digital and physical worlds for consumers.
For
Travel and Tourism
Personalized travel accessories and souvenirs can enhance the travel experience and provide a lasting memory for consumers.
Workshop question
In what ways could you alter your product or service to make it hyperpersonal for consumers?
Trend signals
Trend signals for Printed Personalization
Trend score 5.0 out of 10, from popularity 72%, activity 69%, freshness 8%.
Popularity72%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Printed Personalization trend
4 featured examples from Aug 9 to Aug 23, 2017CategoryWorld
Personalized Photo Luggage Covers
The 'Head Case' Suitcase Cover Puts Your Face on Your Case
The travel and tourism industry can leverage personalized luggage covers to enhance the travel experience for customers, making their bags easily recognizable and reducing the cha…
CategoryFashion
Customized Pet Portrait Sneakers
Tready Helps Dog Lovers Create Custom Converse Chucks
Innovative shoe companies can incorporate personalized printing services to cater to individual customer preferences.
CategoryTech
AR App Profiles
Blippar 'Halos' Let Users Compile 'Augmented Reality Face Profiles'
The use of real-time facial recognition technology in building Augmented Reality Face Profiles presents disruptive innovation opportunities in the augmented reality industry.
CategoryArt & Design
Personalized Satellite Image Puzzles
This Personalized Puzzle is a Bird's-Eye View of Your Home
Companies in the e-commerce industry can capitalize on the demand for personalized puzzles, offering customers the ability to create their own unique designs.
