The Blippar app is a unique app in that it provides an extra sensory experience like no other. The app originally came out for phones and allowed users to scan products and look at the specifications and information on brands. The app is now going to be available on Google Glass, letting users get all the information they want from whatever they see.
When going out shopping, it can be difficult for people to gauge all the information they need in a short amount of time. Rather than picking up the items now, people will be able to just look at it and decide whether or not it's something they're interested in. The Blippar app will only be available to Google Glass users initially, but it shows how powerful the platform can be.
What's Driving This Trend
- Brand-recognizing Eyewear
- The creation of an eyewear that can recognize a brand's product can provide more information to consumers and improve their shopping experience.
- Augmented Reality Shopping
- The use of augmented reality in shopping can revolutionize the way consumers shop and interact with products.
- Multifunctional Apps
- The development of multifunctional apps that can be used in different devices can expand the market for such applications.
Who This Affects Most
- Eyewear Industry
- The eyewear industry can benefit from innovating their products to incorporate brand recognition capabilities for better shopping experience.
- Retail Industry
- Incorporating augmented reality technology in stores can increase engagement and customer satisfaction.
- App Development Industry
- There is a growing demand for multifunctional apps that can be compatible with different devices.
