It is by no means unusual for cosmetics to be produced in a solid form, but in the UK, Lush Cosmetics gives solid beauty products a new meaning.
As a retailer that puts an emphasis on reducing plastic waste by offering many package-free products in bar form, Lush also extends this idea to cosmetics, including its 'Eye Jewels' eyeshadow and 'Lip Blocks.'
To apply its Eye Jewels, Lush advises that the product can be swiped directly across the skin, or applied with a finger or makeup brush. Similarly, the Lip Block can be applied in the same way. But since there are various colors swirled throughout the solid lip product, this gives consumers the chance to customize the intensity and color of the warm shades that they would like to wear.
What Makes This Trend Stand Out
- Package-free Products
- Innovative retailers are offering package-free products, providing an eco-friendly alternative to traditional packaging.
- Solid Beauty Products
- Cosmetics brands are embracing solid forms of beauty products, offering convenience and reducing waste.
- Customizable Makeup
- Beauty brands are creating multi-colored solid makeup products that allow consumers to customize their shades.
Sectors Adopting This
- Retail
- Retailers are incorporating package-free products into their offerings, attracting eco-conscious consumers.
- Cosmetics
- Cosmetics companies are developing solid beauty products as a sustainable and innovative alternative to traditional cosmetics.
- Beauty
- The beauty industry is embracing customizable makeup products, giving consumers more options to create their desired look.
