It is by no means unusual for cosmetics to be produced in a solid form, but in the UK, Lush Cosmetics gives solid beauty products a new meaning.
As a retailer that puts an emphasis on reducing plastic waste by offering many package-free products in bar form, Lush also extends this idea to cosmetics, including its 'Eye Jewels' eyeshadow and 'Lip Blocks.'
To apply its Eye Jewels, Lush advises that the product can be swiped directly across the skin, or applied with a finger or makeup brush. Similarly, the Lip Block can be applied in the same way. But since there are various colors swirled throughout the solid lip product, this gives consumers the chance to customize the intensity and color of the warm shades that they would like to wear.