What is the trend of ephemeral makeup tutorials?

Opportunities for beauty brands to create and promote short-lived makeup tutorial content on social media platforms like Snapchat and Instagram.

What is the trend of speedy social media beauty tutorials?

Opportunities to create quick, digestible tutorial content that appeals to impatient audiences.

What is the trend of instructional videos on instagram?

Opportunities to create concise instructional content for beauty enthusiasts who want quick and easy makeup tips.

What are the implications for the beauty industry?

The beauty industry can leverage ephemeral and speedy tutorial content to engage with young audiences on social media.

What are the implications for the social media industry?

Social media platforms can improve their appeal to beauty enthusiasts by promoting ephemeral makeup tutorial content that disappears after 24 hours.

What are the implications for the digital media industry?

Digital media companies can create short-form instructional content for beauty enthusiasts who want quick and easy makeup tips.

Ephemeral Makeup Tutorials : Snapchat tutorial

Ephemeral Makeup Tutorials

Lou Teasdale Has Been Doing Instagram and Snapchat Tutorial Posts

Alyson Wyers — August 31, 2015 — Fashion

References: instagram & sugarscape

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Lou Teasdale -- makeup artist extraordinaire and hair stylist to One Direction -- has been doing Snapchat tutorial posts so girls can learn her makeup tricks. While makeup tutorials and social media are hardly a new pairing, the speedy and ephemeral nature of Snapchat is unusual. Even though the original post disappeared, Lou put a compilation of her snaps on Instagram for those who don't follow her on the Snapchat app.

In addition to the Snapchat tutorial, Lou also recently did a series of instructional videos on Instagram. This means each piece of the makeup look had to be explained in just 15 seconds. This is a refreshing take for beauty lovers who don't have much patience.

Trend Themes

Ephemeral Makeup Tutorials — Opportunities for beauty brands to create and promote short-lived makeup tutorial content on social media platforms like Snapchat and Instagram.
Speedy Social Media Beauty Tutorials — Opportunities to create quick, digestible tutorial content that appeals to impatient audiences.
Instructional Videos on Instagram — Opportunities to create concise instructional content for beauty enthusiasts who want quick and easy makeup tips.

Industry Implications

Beauty — The beauty industry can leverage ephemeral and speedy tutorial content to engage with young audiences on social media.
Social Media — Social media platforms can improve their appeal to beauty enthusiasts by promoting ephemeral makeup tutorial content that disappears after 24 hours.
Digital Media — Digital media companies can create short-form instructional content for beauty enthusiasts who want quick and easy makeup tips.

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