Lou Teasdale -- makeup artist extraordinaire and hair stylist to One Direction -- has been doing Snapchat tutorial posts so girls can learn her makeup tricks. While makeup tutorials and social media are hardly a new pairing, the speedy and ephemeral nature of Snapchat is unusual. Even though the original post disappeared, Lou put a compilation of her snaps on Instagram for those who don't follow her on the Snapchat app.
In addition to the Snapchat tutorial, Lou also recently did a series of instructional videos on Instagram. This means each piece of the makeup look had to be explained in just 15 seconds. This is a refreshing take for beauty lovers who don't have much patience.
Why This Trend Is Growing
- Ephemeral Makeup Tutorials
- Opportunities for beauty brands to create and promote short-lived makeup tutorial content on social media platforms like Snapchat and Instagram.
- Speedy Social Media Beauty Tutorials
- Opportunities to create quick, digestible tutorial content that appeals to impatient audiences.
- Instructional Videos on Instagram
- Opportunities to create concise instructional content for beauty enthusiasts who want quick and easy makeup tips.
Industries Being Reshaped
- Beauty
- The beauty industry can leverage ephemeral and speedy tutorial content to engage with young audiences on social media.
- Social Media
- Social media platforms can improve their appeal to beauty enthusiasts by promoting ephemeral makeup tutorial content that disappears after 24 hours.
- Digital Media
- Digital media companies can create short-form instructional content for beauty enthusiasts who want quick and easy makeup tips.
