The popular YouTube beauty vlogger Nikki De Jager has posted a video on how to create a rainbow eye shadow look to help show support for the LGBT community.
Many beauty bloggers have large LGBT fan bases that support them and this makeup artist wanted to show the same support to her fans in light of recent tragic events.The tutorial features the artist speaking words of encouragement for the community as well as how to create a rainbow eye shadow look that would be perfect for frequenting one of the many Pride events that will continue to take place this month.
By using her art and voice to speak up for a cause as well as encouraging her fans to donate to victims, the artist promotes what should be a celebratory and inspiring social cause.
Key Themes Behind This Trend
- Celebrating Pride
- Opportunity for brands to create and promote pride-themed products and campaigns.
- Inclusive Beauty
- Beauty industry has an opportunity to cater to a diverse audience by developing products specifically for LGBT community.
- Socially Conscious Influencers
- Increasing demand for influencers who use their platforms to support and raise awareness of social causes.
Where This Applies
- Beauty
- Opportunity for beauty brands to develop and market pride-themed makeup collections and accessories.
- Fashion
- Fashion industry can collaborate with beauty influencers to create pride-themed clothing collections.
- Social Media
- Social media platforms can provide tools and features to support and amplify messages of inclusivity and equality.
