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Contemporized Boomer

Boomer-focused entertainment forgoes stereotypes for playful experiences

Boomers are reclaiming the narrative surrounding their lifestyles and preferences and revealing themselves to be much more "modern" than they are often perceived and portrayed as. Their entertainment preferences are not always as conservative as mainstream discourses would make consumers believe. The changing perception for what Baby Boomers prefer in terms of entertainment speaks to an overarching theme of different demographics choosing to autonomously represent themselves across various platforms.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
186,948 Total Clicks
Aug 15 - Sep 17
This Year and Mild
Pop CultureArt & DesignBusiness
Featured Examples
Daring Granny Documentries - Grandmas Smoke & Get Introduced to Youth Culture on This Channel 4 Show
SCORE 7
Warm 1,375 Clicks Pub: Aug 16, 16
Daring Granny Documentries
Grandmas Smoke & Get Introduced to Youth Culture on This Channel 4 Show
British TV broadcaster Channel 4 is trying something pretty unconventional and has created a show about seniors being introduced to modern youth culture. If someone ever wanted to watch grandmas... [More]
Old Age Emojis - A Grandmother Created Her Own Emoji Designs to Reflect Elderly Life
SCORE 6.4
Warm 2,176 Clicks Pub: Nov 4, 16
Old Age Emojis
A Grandmother Created Her Own Emoji Designs to Reflect Elderly Life
As much as emoji designs offer a range of ways to color one’s messages, they also play an important part in self-expression. One grandmother, 56-year-old Diane Hill from Coventry, UK found... [More]
Elderly Accessory Campaigns - Ethel and Frank's Mockery Ads Star Granny Supermodels
SCORE 3.1
Mild 222 Clicks Pub: Aug 12, 15
Elderly Accessory Campaigns
Ethel and Frank's Mockery Ads Star Granny Supermodels
‘Ethel and Frank’ is a new company that’s selling old-school vintage products with modern mockery ads. Kelly Diaz’s new line of vintage handbags is the focus of these ads,... [More]
Crude Celebrity Mother Commercials - The #HBOlikeamother Campaign Features Celebrities' Moms
SCORE 2.2
Untested 474 Clicks Pub: May 12, 17
Crude Celebrity Mother Commercials
The #HBOlikeamother Campaign Features Celebrities' Moms
The #HBOlikeamother Twitter campaign and accompanying commercial features famous people’s mothers to promote the HBO brand in time for Mother’s Day. Created by the agency Mekanism, HBO&#... [More]
Retiree Music Videos - Senior Citizens Make a Hilarious Taylor Swift Parody
SCORE 2.2
Untested 179 Clicks Pub: Jul 26, 16
Retiree Music Videos
Senior Citizens Make a Hilarious Taylor Swift Parody
The Julia Wallace Retirement Village in New Zealand created a hilarious Taylor Swift Parody called ‘80-odd years of Shake it Off.’ 50 residents, along with staff and some grandchildren... [More]
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