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Contemporized Boomer

Boomer-focused entertainment forgoes stereotypes for playful experiences

Boomers are reclaiming the narrative surrounding their lifestyles and preferences and revealing themselves to be much more "modern" than they are often perceived and portrayed as. Their entertainment preferences are not always as conservative as mainstream discourses would make consumers believe. The changing perception for what Baby Boomers prefer in terms of entertainment speaks to an overarching theme of different demographics choosing to autonomously represent themselves across various platforms.

Workshop Question - How can your brand more accurately represent the demographic it is seeking to cater to?

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 43 Examples: 189,885 Total Clicks

Date Range: Aug 15 - Sep 17

Trending: Mild

Consumer Insight Topics: Pop Culture Art & Design Business

Featured Examples

Daring Granny Documentries - Grandmas Smoke & Get Introduced to Youth Culture on This Channel 4 Show

SCORE 6.7

Warm 1,420 Clicks Pub: Aug 16, 16

Daring Granny Documentries

Grandmas Smoke & Get Introduced to Youth Culture on This Channel 4 Show

British TV broadcaster Channel 4 is trying something pretty unconventional and has created a show about seniors being introduced to modern youth culture. If someone ever wanted to watch grandmas... [More]

Old Age Emojis - A Grandmother Created Her Own Emoji Designs to Reflect Elderly Life

SCORE 6.2

Warm 2,288 Clicks Pub: Nov 4, 16

Old Age Emojis

A Grandmother Created Her Own Emoji Designs to Reflect Elderly Life

As much as emoji designs offer a range of ways to color one’s messages, they also play an important part in self-expression. One grandmother, 56-year-old Diane Hill from Coventry, UK found... [More]

Elderly Accessory Campaigns - Ethel and Frank's Mockery Ads Star Granny Supermodels

SCORE 3

Mild 255 Clicks Pub: Aug 12, 15

Elderly Accessory Campaigns

Ethel and Frank's Mockery Ads Star Granny Supermodels

‘Ethel and Frank’ is a new company that’s selling old-school vintage products with modern mockery ads. Kelly Diaz’s new line of vintage handbags is the focus of these ads,... [More]

Crude Celebrity Mother Commercials - The #HBOlikeamother Campaign Features Celebrities' Moms

SCORE 1.8

Untested 506 Clicks Pub: May 12, 17

Crude Celebrity Mother Commercials

The #HBOlikeamother Campaign Features Celebrities' Moms

The #HBOlikeamother Twitter campaign and accompanying commercial features famous people’s mothers to promote the HBO brand in time for Mother’s Day. Created by the agency Mekanism, HBO&#... [More]

Retiree Music Videos - Senior Citizens Make a Hilarious Taylor Swift Parody

SCORE 2

Untested 198 Clicks Pub: Jul 26, 16

Retiree Music Videos

Senior Citizens Make a Hilarious Taylor Swift Parody

The Julia Wallace Retirement Village in New Zealand created a hilarious Taylor Swift Parody called ‘80-odd years of Shake it Off.’ 50 residents, along with staff and some grandchildren... [More]