In a series of imagined 'Legend of Zelda' poster advertisements by artist Barrett Biggers, products and services from 'The Legend of Zelda' are promoted. Biggers used vintage typography combined with bold graphics to create geek-approved artwork.
Each poster takes an element from the 'Zelda' series and promotes it with slogans and fantasy statistics. Promoting 'Hylian Shields,' Biggers created a poster complete with discounts and a slogan that reads "Always remember iron & steel protects the best so keep a trusty hylian shield at your breast!"
The posters also threw in some modern advertising tactics to give the graphics some extra flair. The advertisement for a health potion is labelled as "100% certified organic" and as a "non-fairy formula." By playing on commonly used modern slogans, Biggers's posters have turned into something comfortably familiar while still vintage and foreign.
Why This Trend Is Growing
- Vintage Ads
- Leveraging vintage typography and bold graphics in advertisements to create a nostalgic appeal.
- Geek-inspired Artwork
- Creating artwork that caters to the geek community by incorporating elements from popular gaming franchises.
- Modern Advertising Tactics
- Blending modern advertising strategies with vintage aesthetics to create visually appealing and relatable content.
Industries Being Reshaped
- Gaming
- Utilizing nostalgic and visually appealing artwork in gaming promotional campaigns to engage the target audience.
- Art & Design
- Exploring the intersection of vintage aesthetics and modern advertising techniques in art and design to create unique and captivating visuals.
- Advertising & Marketing
- Incorporating retro elements in marketing campaigns to evoke feelings of nostalgia and resonate with consumers who appreciate vintage culture.
