Taylor Swift tends to be at the forefront of pop culture news and her 'Shake it Off' video was riddled with its own controversy when it first debuted. Parodies of her work are common but seeing the elderly being able to laugh at themselves and bring a smile to viewers is a beautiful feat. It demonstrates that no matter how old you are, you can still have fun.
As a marketing tactic, the Taylor Swift Parody can attract future residents by demonstrating that it is a fun and caring environment for the elderly. Furthermore, as the video gains traction and popularity, it also brings consumer awareness to the retirement home which may have gone unnoticed originally.