Health and physical well being are two great reasons for joining a gym. Another good reason is because you were mocked by a gym advertisement for being fat! Enter Gold’s Gym Costa Rica ad campaign which highlights what your excess weight does to your clothes -- the unnamed victim of obesity.
The crafty ads for Gold’s Gym Costa Rica show various clothing items, like a belt, being stretched and strained to the limit. Giving them human faces and expressions the ad campaign attempts to force you into the gym and to alleviate some pressure from your overworked buttons.