Marilyn Monroe must be one of the most recognizable and used faces in our culture. And although dead stars have been unnecessarily used in ads before, Monroe fits perfectly in Color Bar's "Become Someone" campaign promoting their make-up line. She is joined by none less than the legendary Elizabeth Taylor.
The print ads feature beautiful artistic paintings of both iconic females that were assumingly created using Color Bar products.
I give the art director Anirban Guha two thumbs ups for this campaign by Leo Burnett ad agency, Delhi, India.
Trend Hunter has featured a few stories about dead celebs in new ads and about the ever alluring Marilyn Monroe, check them out:
Key Themes Behind This Trend
- Dead Celebrities in Advertising
- The use of deceased celebrities in modern advertising campaigns, presenting new opportunities for creating attention-grabbing content.
- Retro-inspired Artwork in Advertising
- Featuring classic artistic styles in modern campaigns, providing an interesting contrast between vintage techniques and contemporary concepts.
- Promoting Nostalgia in Advertising
- Capitalizing on the emotional appeal of nostalgia to create memorable campaigns that connect with consumers.
Where This Applies
- Cosmetics Industry
- Using deceased celebrities in promoting beauty and cosmetics products, providing a unique marketing approach to increase brand awareness.
- Art and Design Industry
- Incorporating retro-inspired artwork in modern advertising campaigns, offering new opportunities to showcase artistic skills in the commercial space.
- Marketing Industry
- Embracing nostalgia in ad campaigns as a way to tap into consumers' emotions and capture their attention, providing an innovative way to promote various products and services.
