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Affordable Adulthood

Young consumers seek low-cost commodities that emulate maturity

Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages.

Workshop Question - How can your brand connect with young demographics to begin building brand loyalty?

SCORE 5.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 214,083 Total Clicks

Date Range: Mar 17 - Dec 18

Trending: This Year and Mild

Consumer Insight Topics: Marketing Lifestyle Youth Branding Life-Stages

Featured Examples

$1 Cosmetic Retailers - 'Miss A' Offers All Beauty Products on Its Site for Just One Dollar

SCORE 6.8

Warm 1,455 Clicks Pub: Jul 21, 17

$1 Cosmetic Retailers

'Miss A' Offers All Beauty Products on Its Site for Just One Dollar

‘Miss A’ is the name of a disruptive beauty retailer that sells a variety of cosmetic products online for a flat fee of $1. While the brand does not invest in marketing or advertising,... [More]

SCORE 5.7

This Year and Warm 379 Clicks Pub: Dec 27, 18

Celebrity-Designed House Slippers

Justin Bieber's Slippers Were Released by His Brand, Drewhouse

Consumers have grown accustomed to celebrities releasing product lines with hefty price tags, which is what makes Justin Bieber’s slippers such a surprise, as the comfortable and stylish house... [More]

Budget-Friendly Beauty Boutiques - Bloomingdales' Glowhaus is a Millennial-Targeted Destination

SCORE 4.9

Average 699 Clicks Pub: Aug 28, 17

Budget-Friendly Beauty Boutiques

Bloomingdales' Glowhaus is a Millennial-Targeted Destination

In just about a month, Bloomingdales has plans to launch ‘Glowhaus,’ a new brand for affordable, of-the-moment beauty products that will appeal to young Millennial consumers. At... [More]

Productive Low-Cost Tablets - The New iPad from Apple Boasts Enhanced Cameras and a Lower Price

SCORE 2.7

Mild 240 Clicks Pub: Mar 22, 17

Productive Low-Cost Tablets

The New iPad from Apple Boasts Enhanced Cameras and a Lower Price

Apple is a brand that is synonymous with premium products with a high price tag, but the new iPad aims to change this slightly with a bevy of great features that don’t come with a cost that&#... [More]

Affordable Retail Store Wines - Target Has Launched a Wine Collection Called California Roots

SCORE 2.1

Untested 477 Clicks Pub: Aug 29, 17

Affordable Retail Store Wines

Target Has Launched a Wine Collection Called California Roots

The retailer Target just announced that it will be launching a collection of wines, called California Roots, that will be available starting September 3 of this year. The collection consists of a... [More]

Yearly Phone Plans - FreedomPop Now Provides Affordable Annual Plans For Your Mobile Phone

SCORE 1.9

Untested 209 Clicks Pub: Sep 1, 17

Yearly Phone Plans

FreedomPop Now Provides Affordable Annual Plans For Your Mobile Phone

This mobile phone and high speed Internet service provider wants to eliminate monthly phone plans and replace them with cheaper annual plans instead. FreedomPop—the same LA-based company... [More]