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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,613 more

Affordable Adulthood

Young consumers seek low-cost commodities that emulate maturity

Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages.
Workshop Question - How can your brand connect with young demographics to begin building brand loyalty?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 81 Examples:
245,924 Total Clicks
Date Range:
Mar 17 — May 19
Trending:
Average

Featured Examples

$1 Cosmetic Retailers
$1 Cosmetic Retailers
'Miss A' Offers All Beauty Products on Its Site for Just One Dollar
‘Miss A’ is the name of a disruptive beauty retailer that sells a variety of cosmetic products online for a flat fee of $1. While the brand does not invest in marketing or advertising,... MORE
Celebrity-Designed House Slippers
Celebrity-Designed House Slippers
Justin Bieber's Slippers Were Released by His Brand, Drewhouse
Consumers have grown accustomed to celebrities releasing product lines with hefty price tags, which is what makes Justin Bieber’s slippers such a surprise, as the comfortable and stylish house... MORE
Budget-Friendly Minimalist Skincare
Budget-Friendly Minimalist Skincare
e.l.f. Cosmetics' The Supers is an Affordable Skincare Routine
e.l.f. Cosmetics recently launched The Supers as an affordable skincare routine with individual components that can be purchased for as little as $6 or $8, or collectively for $38. The pieces that... MORE
Budget-Friendly Beauty Boutiques
Budget-Friendly Beauty Boutiques
Bloomingdales' Glowhaus is a Millennial-Targeted Destination
In just about a month, Bloomingdales has plans to launch ‘Glowhaus,’ a new brand for affordable, of-the-moment beauty products that will appeal to young Millennial consumers. At... MORE
Next-Generation Budget Smartphones
Next-Generation Budget Smartphones
The Realme X Boasts High-End Features at a Low Cost
The Realme X smartphone is an unexpectedly robust device that aims to deliver next-generation functionality without the high cost associated with flagship alternatives presently on the market.... MORE
Productive Low-Cost Tablets
Productive Low-Cost Tablets
The New iPad from Apple Boasts Enhanced Cameras and a Lower Price
Apple is a brand that is synonymous with premium products with a high price tag, but the new iPad aims to change this slightly with a bevy of great features that don’t come with a cost that&#... MORE
play_circle_filled Budget-Friendly Chronograph Watches
Budget-Friendly Chronograph Watches
Monsieur Watches' Vintage Panda Watch is Made to Be Affordable
This new series created by Monsieur Watches disrupts the watch industry by bringing high-quality watches straight to the customer and skipping the middle man. This second series by Monsieur is... MORE
Affordable Retail Store Wines
Affordable Retail Store Wines
Target Has Launched a Wine Collection Called California Roots
The retailer Target just announced that it will be launching a collection of wines, called California Roots, that will be available starting September 3 of this year. The collection consists of a... MORE
Yearly Phone Plans
Yearly Phone Plans
FreedomPop Now Provides Affordable Annual Plans For Your Mobile Phone
This mobile phone and high speed Internet service provider wants to eliminate monthly phone plans and replace them with cheaper annual plans instead. FreedomPop—the same LA-based company... MORE

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