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Affordable Adulthood

Young consumers seek low-cost commodities that emulate maturity

Implications - Targeting low-wage earners, brands are creating budget-friendly products that boast practical, familiar characteristics at significantly reduced prices. This speaks to younger consumers, like Millennials and members of Gen Z, who are eager to enjoy the luxuries of adulthood, but have yet to achieve financial independence. New product developments showcase different avenues for brands to cultivate ongoing loyalty with consumers, as they progress into more independent and prosperous life stages.

Workshop Question - How can your brand connect with young demographics to begin building brand loyalty?
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
201,128 Total Clicks
Mar 17 - Sep 17
Mild
MarketingLifestyleYouthBrandingLife-Stages
Featured Examples
$1 Cosmetic Retailers - 'Miss A' Offers All Beauty Products on Its Site for Just One Dollar
SCORE 7.1
Warm 1,415 Clicks Pub: Jul 21, 17
$1 Cosmetic Retailers
'Miss A' Offers All Beauty Products on Its Site for Just One Dollar
‘Miss A’ is the name of a disruptive beauty retailer that sells a variety of cosmetic products online for a flat fee of $1. While the brand does not invest in marketing or advertising,... [More]
Budget-Friendly Beauty Boutiques - Bloomingdales' Glowhaus is a Millennial-Targeted Destination
SCORE 5.3
Warm 660 Clicks Pub: Aug 28, 17
Budget-Friendly Beauty Boutiques
Bloomingdales' Glowhaus is a Millennial-Targeted Destination
In just about a month, Bloomingdales has plans to launch ‘Glowhaus,’ a new brand for affordable, of-the-moment beauty products that will appeal to young Millennial consumers. At... [More]
Productive Low-Cost Tablets - The New iPad from Apple Boasts Enhanced Cameras and a Lower Price
SCORE 3
Mild 217 Clicks Pub: Mar 22, 17
Productive Low-Cost Tablets
The New iPad from Apple Boasts Enhanced Cameras and a Lower Price
Apple is a brand that is synonymous with premium products with a high price tag, but the new iPad aims to change this slightly with a bevy of great features that don’t come with a cost that&#... [More]
Affordable Retail Store Wines - Target Has Launched a Wine Collection Called California Roots
SCORE 2.5
Untested 451 Clicks Pub: Aug 29, 17
Affordable Retail Store Wines
Target Has Launched a Wine Collection Called California Roots
The retailer Target just announced that it will be launching a collection of wines, called California Roots, that will be available starting September 3 of this year. The collection consists of a... [More]
Yearly Phone Plans - FreedomPop Now Provides Affordable Annual Plans For Your Mobile Phone
SCORE 2.4
Untested 181 Clicks Pub: Sep 1, 17
Yearly Phone Plans
FreedomPop Now Provides Affordable Annual Plans For Your Mobile Phone
This mobile phone and high speed Internet service provider wants to eliminate monthly phone plans and replace them with cheaper annual plans instead. FreedomPop—the same LA-based company... [More]
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