The iconic Reebok Freestyle Hi silhouette makes its debut via a Gigi Hadid campaign. The shoe was first conceived of in 1982 and is known in contemporary society as "the first fitness sneaker ever designed especially for women."
Aside from this obviously noteworthy silhouette, the Gigi Hadid campaign spotlights a range of apparel, as well as another footwear model — the Aztrek. Both are made available to consumers in two colorways.
It is evident that the capsule maintains a retro aesthetic, with a focus on 90s-derived stylistics. The editorial for Reebok's latest woman-centric capsule is shot in a natural landscape, where Hadid prevails. The intent behind the drop, as explained by the celebrity model, is to motivate and engage "women who define their own style boundaries and aren't afraid to challenge convention."